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To: Doug Robinson who wrote (59373)	9/2/1999 4:21:00 PM
From: kendall harmon	Read Replies (1) \| Respond to of 120523

INSW news from today REDWOOD CITY, Calif., Sept. 2 /PRNewswire/ -- InsWeb (Nasdaq: INSW), the Internet's leading insurance marketplace, has been ranked the No. 1 online insurance site by Gomez Advisors, the leading provider of e-commerce research and analysis, in its inaugural review of Internet insurance sites. (Photo: newscom.com ) InsWeb received a No. 1 overall ranking among the 10 sites reviewed and was first in each of Gomez's four sub-categories, which include Ease-Of-Use, On-Site Resources, Consumer Confidence, and Relationship Services. InsWeb also ranked No. 1 in each of the three consumer profiles evaluated by Gomez Advisors: the One-Stop Shopper, Bargain Hunter, and First-Time Buyer. With this No. 1 ranking, InsWeb joins a select group of leading Internet companies also ranked No. 1 by Gomez Advisors. These include such category leaders as Amazon for books and music, eBay for auctions, and ETRADE for online brokerage. "InsWeb is proud to be recognized as the No. 1 insurance site by Gomez Advisors," said Chief Executive Officer Hussein Enan. "InsWeb is committed to offering the best online insurance site by providing shopping functionality, tools and information that help consumers simplify the often complex process of finding insurance." Gomez Advisors praised InsWeb for its resources devoted to educating consumers about insurance. The review said: (InsWeb is) One of the few sites that takes education and transaction to the max. It is clear that InsWeb has focused on educating the consumer and working to get the transaction done. Its comprehensive policy selection tools and calculators are some of the best around. Among InsWeb's tools are comprehensive auto coverage and life insurance needs analyzers, and a health insurance tool designed to assist consumers in determining the best health plan for them. InsWeb also offers an unparalleled library of FAQs, articles and a glossary of terms about insurance. The No. 1 ranking from Gomez Advisors is one of a series of ongoing plaudits for InsWeb. The independent Lafferty Information and Research Group also ranks InsWeb as the No. 1 insurance site in its recent rankings. Yahoo Internet Life has honored InsWeb as one of its "50 Most Incredibly Useful Sites" and as one of its "Gold Star Sites-Best Auto Insurance Site." The Internet Insurance Scoreboard by Gomez Advisors is available at the following URL: gomez.com