To: Mohan Marette who wrote (6240 ) 9/2/1999 5:31:00 PM From: Mohan Marette Read Replies (1) | Respond to of 12475
Citibank (India) plans AMC for mutual fund business Citibank Indiacitibank.com Srikala B. BANGALORE, Sept. 2 (BusinessLine)CITIBANK is looking at setting up an asset management company for entering the mutual fund business. Having built up a good retail base with its Suvidha project, the bank believes that it has enough customer base to tap the mutual fund sector. Speaking to Business Line, Mr. Nanoo G. Pamnani, CEO, Citibank India, said being a part of a global bank, Citi has access to mutual fund expertise. "We will be looking at setting up an AMC in the near future," he said. Mutual funds have turned out to be one of the core products for the banking sector in view of the increasing focus on fee-based activity. Various private sector and foreign banks have taken up distribution of mutual fund schemes in an effort to be a one-stop-shop for various financial products. However, the bank has decided to keep in abeyance its housing finance subsidiary project as, according to Mr. Pamnani, the customer base is not big enough for a separate housing finance subsidiary. It had proposed a separate subsidiary for housing finance, a couple of years back. Citi at present has been disbursing housing finance products through its franchise network, Citibank Shelters. Having made its foray into retail banking through 'Citibank Suvidha' Citi is keen on introducing more products under its New Millennium Bank project. The test marketing of this 18-month old global pilot project is expected to be completed by the middle of next year. While Citibank Suvidha, according to Mr. Pamnani, has managed to be profitable well ahead of time, the bank would be taking global decisions based on the performance of the pilot, next year. Besides Bangalore, Citi had chosen Philadelphia as the second site for its pilot. While Citibank at Bangalore has roped in close to 75,000 customers under its Suvidha project, the response from the other pilot site too has been encouraging with a customer base of 50,000. According to Mr. Pamnani, though Philadelphia is a more advanced market for the project, Bangalore too has managed to keep pace with its products. Having launched the facility of global ATM network for its Suvidha customers, the bank is gearing up for a couple of more products in the coming months. And Citi is looking at expanding its customer base further with its Suvidha project. Mr. Nandan Mer, heading the New Millennium project for Citi, is hoping to conclude Suvidha's test marketing with a customer base of 2 lakhs. That should bring Citi closer to its ambitious target of one million customers by the new millennium.