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Technology Stocks : CrossKeys Systems Corp [CKEY and CKY/TSE] -- Ignore unavailable to you. Want to Upgrade?


To: pat mudge who wrote (533)9/3/1999 8:03:00 AM
From: Glenn McDougall  Read Replies (1) | Respond to of 792
 
Friday September 03, 1999
CrossKeys keeps focus

First loss in three years no cause for alarm,
executives say

Karyn Standen
The Ottawa Citizen

CrossKeys Systems Corp. says now is not
the time to tighten the corporate screws,
despite losing more than one million dollars
last year and closing the books on 12
consecutive quarters of growth.

That was the message senior CrossKeys
executives gave yesterday to about 75
shareholders at the Chateau Laurier for the
Kanata networking company's annual general
meeting.

"We expected better growth," in fiscal 1999,
said chief financial officer Steve Spooner.
After restructuring and one-time charges, the
company lost about $1.45 million, or 8 cents
a share, for the year.

"But we choose not to take extreme
cost-cutting (measures)" going forward.

Instead, said CrossKeys chief executive Ian
McLaren, the Kanata software company will
invest about $15 million to boost its R&D,
sales and marketing efforts, and channel development in order to "take
advantage of the momentum" it sees in the network management software
market.

According to the U.S. research firm, International Data Corp. (IDC), service
providers are expected to spend about $1.25 billion U.S. on performance
management software by 2002, up from $733 million this year.

To position itself for increased opportunity, CrossKeys has adopted what it
calls a multi-vendor, multi-technology business strategy, aimed at developing
network management software that is compatible with different networking
gear manufactured by a variety of vendors.

In today's high-speed communications industry, networks are increasingly
built with equipment supplied by different manufacturers, such as Newbridge
Networks Corp., Cisco Systems Inc., Nortel Networks Corp., and Lucent
Technologies Inc.

Consequently, carriers operating the networks require management software
that is compatible with multiple platforms.

CrossKeys has recently announced a number of deals as part of its
multi-vendor strategy, including agreements with Nortel, EDS and British
Telecommunications (BT).

CrossKeys' deal with BT, announced Wednesday and in which CrossKeys
will provide software to manage BT's multi-vendor networks, is worth about
$2 million to $5 million, Mr. McLaren said. He added the agreement's value
could increase as BT expands its networks.

CrossKeys also announced its latest marketing deal aimed at boosting the
number of its distribution channels. It said it has signed a marketing deal with
Logica plc., an international information technology services giant with
operations in 23 countries, in which Logica will distribute CrossKeys
products and services.

Commenting on its most recent partnership announcements, Mr. McLaren
said: "People are starting to see the momentum and believe in what we're
saying. It's recognition that our strategy is starting to pay off."

He said CrossKeys is talking to "virtually every major telecom equipment
manufacturer," and expects to have as many as seven similar deals signed
within the next nine months.

Noting that much of the company's $43.8 million in sales last fiscal year were
generated through Newbridge, Mr. McLaren said: "Our strategy is to get
multiple Newbridge-like channels set up, and our target is to have at least 10
active, revenue-generating channels by the end of this fiscal year."

Analysts have in the past criticized CrossKeys' dependence on a limited
number of channels, primarily Newbridge, Compaq Corp. and Siemens,
saying the multi-vendor nature of the communications industry means
CrossKeys must expand the number of its partners.

Yesterday however, Barry Richards, an analyst with Sprott Securities Ltd.,
said he is impressed with CrossKeys' determination to line up additional
channel partners.

"The company presented itself in the best light we've seen since it's been
public," he said of the meeting CrossKeys' senior management held with
analysts prior to its AGM. "We want to see the company moving toward an
expanded world (in terms of multiple vendors) ... and I came away
impressed."

Mr. Richards also said he supports CrossKeys' decision to invest heavily in
R&D and marketing activities. It is well-equipped to make a significant
investment in developing new technologies that can provide
performance-management software compatible with a variety of networking
equipment, he said of the company's $57-million war chest.

Investors, he said, will see an increase in spending and losses at the
company, "and that's just a reality."

Mr. Richards projects a loss of 10 cents in CrossKey's first quarter (to be
announced later this month), but he gives the company a "hold"
recommendation and has a two-year share-price target of $10 to $12.

CrossKeys shares closed up 15 cents to $7.30 on the Toronto Stock
Exchange yesterday.

Saying there is no "monumental" competitor in the network-management
software sector that CrossKeys "can't overcome," Mr. Richards contends
the company could ultimately become one of the industry's dominating
players, "and that's why we (analysts) want to see the company spend the
money it has in growing R&D, marketing, and looking at acquisitions."

Last week, Mr. McLaren said CrossKeys will likely make acquisitions to
access the technologies it needs to enhance its multi-vendor product offering.

Mr. Richards suggested CrossKeys might find such acquisitions costly.

"The companies that have some pretty sexy technologies (applicable to
CrossKeys), most of which are private, are able to get some high valuations
in the U.S., so that doesn't make acquisitions easy." Consequently,
CrossKeys "may end up paying more than one might think" in any future
acquisition deal.

CrossKeys' shareholders approved a change to the company's employee
stock option plan. The company plans to increase the number of common
shares available through the option plan by 2.7 million, raising the overall
total to about 6.03 million.

In a management proxy circular, CrossKeys said awarding stock options is
"critical" in attracting and keeping the skilled talent it needs.



To: pat mudge who wrote (533)9/4/1999 12:21:00 PM
From: Glenn McDougall  Read Replies (1) | Respond to of 792
 
Notes, comments and other observations from the CrossKeys AGM

FY 1999 Objectives
Expand product portfolio
Increase channels to market
Improve customer diversification
Grow revenue and earnings

CrossKeys Resolve has been the major sales driver.

Channels to market
Existing
Dec/Compaq- now using Altus product line (with little success) moving to resolve product mix (I did not get the impression that the company had this channel as one of their key future channels, jmo)
Siemens- although the loss of the work with the 36190 hurt the company it sounds like CrossKeys has a good relationship that can be built on.
Newbridge- the mainstay of the company to date and expectations for future business will increase proportionately with the growth of Newbridge itself.
-Nortel Ian McLaren seemed to be positive with this relationship and offered potential prospects of expansion in the future.
EDS- (they bought out SHL where Mr. McLaren came from) again another positive spin on this relationship. Ian told the AGM that EDS (in his opinion) has its main focus on the consulting end of the business and any product business that can generate more consulting business (aka CrossKeys) will be promoted widely.
Logica- good long term prospect
Marconi- BT deal, great, good positioning deal for CKY now and in future, talk of value up to $5 million, imo the greater value lies in its impact on other carriers now and in future.
OTHER CHANNELS to increase in # to 10 by year end. Ian McLaren does not flinch when going after big game, he has focus and is driven, nice to see.

Expanding Customer Relationships
22 new clients
180 total clients to date
None more than 7% of the companies business
Direct relationship growing. IM told the AGM that this is a large opportunity for growth.

FY99 Lessons Learned

Project business risky...lumpy high risk business (36190)
Multi-vendor product key ... CKY offers a richer product line
In-house sales capabilities important...CKY needs a much stronger sales staff and are moving to address the issue now. They are in the middle of hiring a VP of sales for US.
Depth of channel partners critical. CrossKeys is in talks with every major equipment vendor. Nice to note that Ian during his talk said that a number of equipment vendors are initiating the contact, this is a change from the past.
Time to market crucial. CKY needs to more, faster. Thus the increase in staffing. The company is focusing on high margin
solutions like resolve NI business.

Business Outlook
Focus on product sales
Nortel, EDS agreement important
Invest and build. Buy companies in areas that CKY does not directly currently address and improve offering CKY currently has, increase in staffing...
Our goal - Industry Leadership. When Ian stated this he was as serious as can be, this is his goal not just optics for the AGM.

Fueling the momentum
Performance products.

Market Opportunity

Message Ian McLaren is getting from everywhere "demand by end users is HUGE.

Enterprise demands on Telcos
Deregulation
Complexity of networks...many telcos are using several vendors for their equipment and in most cases CKY can work with all vendor equipment this give CKY a huge edge over it rivals.
Pace of change...
Explosion in network traffic.

Market size for performance management spending by service providers
1999 $733 m
2002 $1.247 b and some studies suggest the number could be as high as 3 billion in the same time period, demand is so strong.

sonet

wireless

optical

ip

fr

atm

tdm

NNC ASND Cisco Alcatel Nortel Fujitzu

Newbridge, CrossKeys main client has been in the tdm, atm fr and ip technology space.

As CKY grows their product line the vendor list will grow as well. This offers the company huge growth potential for the future.

FY 2000 Strategy

Increease addressable market, see above
multi technology
multi platform
multi vendor
Project based to Product driven
Expand channels to market
More direct relationships
Leverage installed customer base

IM...Please current client list is 180 however need to leverage this to increase business (more sales staff)
...in discussions with every major equipment vendor
BT win shows the market scalability with platforms from Newbridge, Siemens, Cisco.
Note: Ian McLaren again stated "at least 10 channels by year end" notice the at least comment.

What to watch for..

Products
Altus going forward under evaluation..narrowing focus
Resolve 3.1 more functionality coming
CrossControl for nortel. More versions of the product
Port to HP
SNMP ... protocol stack lost of demand for this
ADSL ... huge opportunity wide open
CrossKeys Resolve 4.0
Research
To get ahead of wave and choose best products to market... my translation more research and watch out for acquisitions.

Watch for...
Partners and Channels
10 additional relationships FY00
Other SI's TEM's ISV's and platform vendors
EDS has 10,000 people selling to telecom industry
O.S.I multi pre-integrated new product to market place

Watch for...
Sales and Marketing
Large sales wins...over next several months
Sales executive US market place a VP to be hired
Expanced direct sales force mainly in US and Europe
User Group... as the company start to mature

Watch for...
Corporate Developments
M&A actively looking. (my comment... last year around same time I was told the same thing. Difference this year is the intensity of interest on CrossKeys part. Look for this to occur)
Key management hires... S&M hires and more key hires to come in the near future.
~120 employees
Share buyback... Ian McLaren stated several times he thinks the share price is cheap. my 2 cents I agree with IM...
Sales skew improvement...broadband channels and much more predictable.

CrossKeys is in a fragmented market and this offers opportunities for a company, McLaren thinks CKY to step up and be the dominant player in this area.

BT had strong competition and one competitor was BT itself.
This is not unusual many telcos think they can do the job themselves. CrossKeys feels they can offer a much better solution at a better price point.

All in all a positive meeting, I will add to my position.

Regards
Glenn

P.S. Sorry about the tardiness, lots of things on the go...