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To: LANCE B who wrote (9003)	9/3/1999 12:15:00 PM
From: Joe Copia	Read Replies (1) \| Respond to of 150070

Thread alert on VMAX. not on yahoo yet.. I am in for 20k Heard they have opened 125th store (up from 39 in June) Sonoma Financial Corp. Releases Store Growth For 2nd Quarter; Payday Check Advance Reports 400% Store Growth for the Quarter CHICAGO--(BUSINESS WIRE)--Aug. 23, 1999--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB:VMAX) today announced that their subsidiary Payday Check Advance, Inc. reported 400% growth in the number of stores opened for the quarter ending June 30th 1999. Payday Check Advance opened 8 locations for the 2nd Quarter 1999 compared to 2 locations in the 2nd Quarter 1998. The chain has grown from 2 stores in January 1998 to 39 locations in operation as of June 30th, 1999. Sonoma Financial Corp. currently manages the largest chain of payday advance stores in the greater Chicago area and has begun licensing requirements in neighboring states to further their operations. "The consumer demand for our service is the stongest we've experienced since entering the payday advance market and our growth reflects this," stated Frank Anthony Contaldo, CEO of Sonoma Financial Corp. "The national average fee for bounced checks rose again in 1998 with Chicago among the highest at $20.16 reported by the Chicago Tribune. Some customers find our service as a pleasant solution to avoid bank and merchant fee's otherwise incurred on a bounced check." Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the "Payday Loan" market by strategically opening new stores, penetrating new markets and by chain acquisitions. Sonoma Financial is currently the only publicly traded company with a sole focus on 'payday advances'. Ace (NASDAQ:AACE) and First Cash Financial Services (NASDAQ:FCFS), have proven the viability of the concept in other markets, but are not specifically focused in this area. A complete investor package is available at e-relations.com. Safe Harbor Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. CONTACT: Sonoma Financial Corporation/ VictorMaxx Technologies, Inc. Company Contact: Frank Anthony Contaldo, 847/884-7795 Investor Relations Contact: Wayne Schumacher, 773/227-3910

To: LANCE B who wrote (9003)	9/3/1999 12:22:00 PM
From: Joe Copia	Respond to of 150070

Sonoma Financial Receives Indiana State License and Completes Purchase of the Money Market; Discusses Further Expansion into Indiana CHICAGO--(BUSINESS WIRE)--Sept. 2, 1999--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB: VMAX) announced they have received their Indiana state license and with that license the purchase of The Money Market Inc., an Indiana-based check advance chain, closed escrow. The Money Market Inc. is a "check advance" chain operating at 1438 A-E 10th Street, Jeffersonville, Indiana and 608 State Street, New Albany, Indiana. The company's stores have operated under Sonoma's business philosophy since May 28, 1999. The financial terms of the purchase were not disclosed. Frank Anthony Contaldo, CEO of Sonoma Financial Corp. said, "We are very excited about closing our first acquisition and receiving state license approval. This is just the beginning of our expansion in Indiana, we have begun negotiating leases in Clarksville, Corydon and Bloomington, as well as pursuing other acquisition candidates." Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the "Payday Loan" market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company with a sole focus on `payday advances'. Ace (NASDAQ: AACE) and First Cash Financial Services (NASDAQ: FCFS), have proven the viability of the concept in other markets, but are not specifically focused in this area. A complete investor package is available at e-relations.com. Safe Harbor Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. CONTACT: Sonoma Financial Corporation/ VictorMaxx Technologies, Inc. Company Contact: Frank Anthony Contaldo, 847/884-7795 or Investor Relations Contact: Wayne Schumacher, 773/227-3910