To: Mohan Marette who wrote (6312 ) 9/3/1999 6:25:00 PM From: Mohan Marette Read Replies (1) | Respond to of 12475
Company Watch- Berger Paints in tech pact with Nipponbergerpaints.com Stock closed on NSE 9/3/99: Rs 83.50 --------------->BSE ------: Rs 84.10 P/E:5.90 Book Value:Rs 67.78 EPS:Rs 14.15 ===================Berger Paints in tech pact with Nippon of japan Nandini Goswami (Financial Express) -------------------------------------------------------------------------------- Calcutta, Sep 3: Berger Paints has finalised a technical alliance with Japanese paint major Nippon for the automotive OEM segment as part of its long-term strategy to build an expanding market in the non-decorative segment. Berger Paints MD Subir Bose told The Financial Express that the alliance, which was clinched last month, could help the company capture a major part of the market share in the increasingly growing Indian car and two-wheeler segments. The partnership would be of immense advantage to the company as increasing Japanese automobiles have made their presence felt in the Indian market, said Bose. Being the third-largest paint company after Asian Paints and Goodlass Nerolac, Berger also has a technical alliance with Herberts GmbH of Germany for its automotive paint category. This is for a separate group of cars, said Bose. Market sources indicate that the two alliances would help the company spread its canvas of automotive paints in a major way catering to the plethora of Japanese and German cars. Nippon Paints, which is a major paint maker in Japan generates 40 per cent of its sales from the automotive coatings. It incidentally also has a few overseas ventures in Asia. In India, it has an alliance with Asian Paints, which is set to expire in 2001. A market source said that in all probability the Japanese paint company would have to rope in another partner in India thereafter. Although Berger will take advantage of the alliance with immediate effect, Nippon's alliance with Asian Paints would continue for the stipulated period, it is believed. The newly-struck partnership with Nippon would also help Berger cushion itself after the agreement with Herberts ends in the next few years. According to a market source, it was a good decision for Berger especially in view of the change in ownership of Herberts recently. Herberts, which operated as a coatings company of Hoechst Ag, was acquired by American giant DuPont last year, which happens to be the largest player of auto coatings in both north and south America. Berger, which has completed all formalities of a merger of Rajdoot with itself has already begun cashing in on its expanded capacity and product mix, said Bose. The company achieved a sales turnover of Rs 426.09 crore in 1999-2000 against Rs 348.59 crore in the previous year. Despite a recessionary trend, the company was able to achieve a 15 per cent growth in the company. "The company plans to show increased growth in the current year. Although the first quarter was good, the second quarter may not be very promising especially with elections round the corner. The largest selling months September and October coinciding with the election time may have its effect on sales", said Bose. Berger, which has a 14 per cent market share now has two additional factories in Goa and Sikandrabad following the merger of Rajdoot Paints with itself. Moreover, pursuant to the merger, the company has now a joint venture with Swedish company Becker Industrifarg in the area of coil coatings, an area of much promise, said Bose. The merger has brought about almost 18,000 metric tonnes capacity from Rajdoot into Berger which itself has a capacity of almost 30,000 metric tonnes. Rajdoot, which operates as a division within Berger Paints primarily operates in the decorative segment with brands like Supra Glow, Supra Satin Glow among the major brands. Although there are overlaps in some types of brands between Berger and Rajdoot, certain decoratives including colour bank, powder coatings, heavy duty protections, auto OEM coatings are absent in the Rajdoot portfolio.