Dell Trims Prices Up to 18 Percent On OptiPlex PCs; Cost Reductions Extend Dell's Price Leadership
BUSINESS WIRE - September 07, 1999 08:20
ROUND ROCK, Texas, Sep 7, 1999 (BUSINESS WIRE) -- Dell Computer Corporation (Nasdaq:DELL), the world's leading direct computer systems company, today reduced prices up to 18 percent on its OptiPlex(R) business desktop PCs based on Intel's Pentium(R) II and Pentium III processors.
Dell said the price cuts result from component cost declines and direct-model efficiencies gained through increased online technical support and Internet sales, which have reached $30 million per day.
"Dell has always leveraged its direct model to quickly pass along component cost reductions to customers," said Danny Young, director of marketing for OptiPlex products. "And Dell's corporate and institutional customers are leveraging Dell's Internet commerce and tech-support features to reduce procurement costs and increase their own productivity."
Dell recently implemented new features for its more than 27,000 customer-specific Premier Pages including simplified navigation, dynamic product pricing and easier ordering of standard system configurations. Dell also leads the industry in automated technical support, resolving approximately 70 percent of OptiPlex issues without dispatching service technicians.
Sample OptiPlex configurations and prices:
-- OptiPlex GX1p - Intel(R) Pentium(R) III processor 550MHz, 128MB
ECC 100MHz SDRAM, 13.6GB(b) EIDE HD, 17X minimum/40X maximum(c)
CD-ROM, 8MB integrated video SGRAM, integrated 3Com(R) 10/100
networking, factory-installed Microsoft(R) Windows NT(R) 4.0,
Dell M770 17-inch (16.0-inch v.i.s) monitor, medium profile
desktop chassis - reduced 9.7 percent, from $2,062 to $1,862.
-- OptiPlex GX1 - Intel Pentium III processor 550MHz, 128MB 100MHz
SDRAM, 13.6GB EIDE HD, 10X minimum/24X maximum(d) slim line
CD-ROM, 4MB integrated video SGRAM, integrated 3Com(R) 10/100
networking, factory-installed Microsoft(R) Windows NT(R) 4.0,
small form factor desktop chassis - reduced 18.3% percent, from
$1,708 to $1,408. With a Dell M770 17-inch (16.0-inch v.i.s.)
monitor, price is $1,682.
-- OptiPlex GX1 - Intel Pentium III processor 600MHz, 128MB 100MHz
SDRAM, 13.6GB EIDE HD, 17X minimum/40X maximum(d) CD-ROM, 4MB
integrated video SGRAM, integrated 3Com(R) 10/100 networking,
low-profile desktop chassis - reduced 16.3% percent, from $1,908
to $1,608. With a Dell M770 17-inch (16.0-inch v.i.s.) monitor,
price is $1,882.
Dell's OptiPlex PCs deliver a dependable network-ready design to business and institutional customers who want maximum productivity, serviceability and lasting value on their desktops. OptiPlex systems carry the NSTL Hardware Tested Year 2000 Compliant logo and are optimized to run Microsoft Windows NT Workstation and when available, Windows 2000 operating systems. Dell is the No. 1 computer systems vendor to U.S. business with more that 500 employees, according to ZD InfoBeads(a). |
