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To: MIKE REDDERT who wrote (15154)9/7/1999 10:18:00 AM
From: Still Rolling  Respond to of 29970
 
Sorry if this has already been posted:
> Excite Enlarging Index, Partnered With LookSmart
>
> In August, Excite began the first phase of an ambitious plan to enlarge
> its search index to 250 million web pages and improve the relevancy of
> its search results. The search engine also debuted new LookSmart-powered
> directory listings.
>
> Under its new indexing system, which has been in the works for the past
> year and a half, Excite plans to visit 500 million or more pages across
> the web on a regular basis. It will then retain only those pages that it
> determines are most popular, or which offer the best quality
> information, or which seem to satisfy the queries its users make.
>
> This "visit many, keep some" approach is how Excite hopes to expand its
> index coverage without simultaneously overwhelming users with irrelevant
> or off-topic documents.
>
> "We don't think just adding more content will do the job for us," said
> Kris Carpenter, Excite's Director of Search Products. "We view that as
> our number one challenge, understanding what's out there and producing
> that top quality content in the first two pages of results."
>
> Excite is using a number of "off-the-page" criteria to determine both
> which pages to retain in its index and how to rank those pages in
> response to queries. By off-the-page, I mean factors that are not tied
> to what's on the page itself.
>
> For instance, search engines have traditionally ranked pages by criteria
> such as where and how often search terms appear in them. Since these
> factors happen "on-the-page," webmasters could make changes to their
> pages to try and increase rankings.
>
> In contrast, off-the-page criteria are those not directly in a
> webmaster's control. A good example is link popularity. It is very
> difficult for a webmaster to try an outwit a good system that uses link
> popularity as a ranking criteria. That's because such a system leverages
> information from across the web, which a single webmaster cannot
> control.
>
> Excite has long made use of link popularity, and that criteria is now
> being given heavier weight in its new system. Some have also noticed
> that Excite has been measuring clickthrough from its results. Carpenter
> said the Excite has experimented with using this data to influence
> rankings, but that it is not currently being used as part of its
> relevancy system.
>
> Excite is also using another set of off-the-page information that I
> can't disclose publicly. I can say that it is unique among the major
> search engines in using this type of information, and that it would
> seemingly offer yet another way of getting the best information to the
> top of search results lists. Of course, the proof will be if relevancy
> actually does improve in the long term.
>
> Each of these off-the-page criteria are weighted differently, but term
> frequency and location still come into play. In general, the mixture
> should work to reward sites with good content or that at least somehow
> distinguish themselves online.
>
> One big plus to the expanded Excite index will be that good pages should
> no longer suddenly disappear from the service for no apparent reason.
> This problem has plagued Excite over the past year. It would constantly
> drop pages out of its index to make room for new finds. As a result,
> webmasters with good representation in Excite might suddenly find all
> their pages gone. Similarly, this had an adverse impact on searchers,
> because pages that were satisfying their queries one week might no
> longer be present the next. With the new system, pages that are deemed
> popular or high quality in some way should be retained.
>
> So when does all this happen? Excite says it is currently at about 113
> million web pages indexed, and that they will increase their volume of
> pages indexed by, on average, a rate of over a million pages per day. It
> is also introducing a new system meant to revisit pages based on how
> often they change, in order to keep the entire index as fresh as
> possible.
>
> In addition to crawling the web, Excite has also maintained a
> human-compiled directory of web sites. As at Yahoo, this is where sites
> have been reviewed by editors and organized into categories. A new deal
> struck in August means that this web directory will now be produced by
> LookSmart. In fact, LookSmart's information has already be integrated
> into Excite.
>



To: MIKE REDDERT who wrote (15154)9/7/1999 10:44:00 AM
From: grogger  Respond to of 29970
 
Not to sound negative, but PRu has been bullish on ATHM for awhile, and it hasn;t done much. But they have been bullish on ORCl and VTSS which have been very good picks



To: MIKE REDDERT who wrote (15154)9/7/1999 4:25:00 PM
From: Still Rolling  Respond to of 29970
 
Mike,

CNBC's "pick of the week" is off to a less than stellar start.

I just ran across the following interesting line in the current issue of New Media magazine, summarizing their inclusion of Excite@Home on the list of most important new media companies:

Excite@Home: Merger of the year and perhaps the company of the next decade

“Company of the next decade” has a decidedly nice ring to it. Our time is coming.



To: MIKE REDDERT who wrote (15154)9/10/1999 12:41:00 PM
From: Susan Saline  Read Replies (2) | Respond to of 29970
 
aols news of officer stepping down

may send athm into a lil rally mode here +5/8 now at 40 5/8