MyPoints.com Named Internet's Third Most Popular Shopping Site
/FROM PR NEWSWIRE SAN FRANCISCO 415-543-7800/
TO BUSINESS AND TECHNOLOGY EDITORS:
MyPoints.com Named Internet's Third Most Popular Shopping Site
Web Rating Firm PC Data: MyPoints.com Behind Only eBay and Amazon.com
In June and July Traffic Reports
SAN FRANCISCO, Sept. 7 /PRNewswire/ -- MyPoints.com, Inc. (Nasdaq: MYPT),
a leading provider of Internet direct marketing, incentive and loyalty
products, has been recognized as the Internet's third most popular shopping
destination. In terms of overall traffic, Web rating firm PC Data's reports
for the months of June and July place MyPoints.com just behind eBay and
Amazon.com, and well ahead of sites such as CDNOW, CNET, barnesandnoble.com,
eToys, and BMG.
"Advertisers choose MyPoints.com because we can aggregate the traffic, and
give them a set of tools to get people to respond -- personalized, targeted
email and Web-based offers, and the ability to give Internet consumers an
incentive to act," said Steve Markowitz, Chairman and CEO of MyPoints.com.
"PC Data's numbers confirm what we already knew -- we are driving traffic that
drives e-commerce." MyPoints.com operates the MyPoints Program, an Internet
membership service that rewards consumers for reading and responding to
targeted e-commerce offers by email and on the Web.
In June, MyPoints.com was ranked third in terms of site traffic, behind
eBay (second) and Amazon.com (first), according to PC Data's survey of Web
shopping sites. In July, MyPoints.com was also ranked third, behind Amazon.com
(second) and eBay (first), according to PC Data. However, the same reports
showed that MyPoints.com did lead Amazon.com in other areas. In terms of
average time spent online, Internet shoppers in both June and July spent more
time on MyPoints.com than on Amazon.com. In the same time periods,
MyPoints.com also generated more page views per user than Amazon.com.
About MyPoints.com
MyPoints.com, Inc. is a leading provider of Internet direct marketing,
incentive and loyalty products. The Company operates MyPoints(R)
(www.mypoints.com), an Internet direct marketing membership program, as well
as Internet loyalty point programs based on the Company's technology.
MyPoints.com serves more than three million consumers and 200 advertisers and
partners through its programs.
The Company's flagship MyPoints Program offers marketers an approach to
Internet advertising that integrates targeted email (MyPoints BonusMail(R))
and Web-based offers with the infrastructure to give consumers points as an
incentive to respond to those offers. Points earned through the MyPoints
Program may be redeemed for a wide variety of products and services, such as
travel awards, gift certificates, and prepaid phone cards, from more than
50 rewards providers, including Barnes & Noble, Hilton HHonors, and Macy*s.
MyPoints.com's loyalty infrastructure -- known as the Digital Loyalty
Engine(TM) -- has been chosen to power the online rewards programs of leading
Internet companies such as GTE, NextCard, Prodigy, Talk City, USA.NET and
XOOM.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: Statements in this press release regarding MyPoints.com, Inc.'s
business which are not historical facts are "forward-looking statements" that
involve risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from those contained
in the forward-looking statements, see "Risk Factors" in the Company's Annual
Report or Form 10-K for the most recently ended fiscal year.
NOTE: MyPoints and BonusMail are trademarks of MyPoints.com, Inc. Other
product and company names herein are trademarks of their respective owners.
SOURCE MyPoints.com, Inc.
/CONTACT: Geoff Ossias, VP Corporate Relations of MyPoints.com,
Inc.,415-676-3700, ext. 210, or geoff.ossias@mypoints.com/
/Web site: mypoints.com
Sep-07-1999 07:16 GMT
Symbols:
US;MYPT
Source PRN PR NewsWire
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