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Non-Tech : Knight/Trimark Group, Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Gary Korn who wrote (3829)	9/8/1999 1:33:00 AM
From: Herschel Rubin	Respond to of 10027

Yeah... Unfortunately it is true, but you DO have to BUY the media -- otherwise they'll hit you with bad press until you fork over some dough. Kind of like the Russian Mafia. KP probably understands this basic tenet of the financial world. Most certainly, the full-page ad in Barron's will implore upon Barron's to clean up some of their erroneous coverage of NITE in the past two months. In my view, NITE's advertising campaign will accomplish the following: 1. Kinder & Gentler Press Coverage: Like it or not, the media IS BIASED (they'll do all they can, within reason, to NOT alienate their advertising dollars). In fact, it is now in the media's interest to PROMOTE their advertisers good fortune thru positive spin reporting because that'll translate into more advertising revenues. 2. Visibility (of NITE) to institutions will improve and may result in more institutional order flow. 3. Retail investors will finally get a clue that their OLB, (whether it is EGRP or SCH or NDB) doesn't actually "do the trade" -- a market maker does. Then they'll realize that investing in OLB's is going to be tough because of increasing competition and advertising costs, so why not invest in a Market Maker who benefits as OLB's slash prices and desperately strive for more accounts and more volume (and guess who benefits...?). ----- Today, there is some mention of NITE in MF Mag by a Transamerica Fund Manager who seems to have a large stake in NITE: mfmag.com "Though tech stocks get Treick excited, his funds aren't dominated by them. Currently, only 25% of the assets in Aggressive Growth and 20% of Small Company are in that sector. Other leading areas include leisure and entertainment (with holdings such as Pixar), business services (ProBusiness Services) and financials (Knight/Trimark Group). " ... "He's also on the lookout for the next big idea, and he thinks he may have found one in the newly empowered individual investor who seeks his own information and makes his own trading decisions. That's one reason he likes Knight/Trimark, the country's biggest market-maker for over-the-counter stocks. "Knight benefits from the growth in online trading," he says. "