America Online and TV Guide, Inc. Announce Television Content Alliance
TV Guide to Become Premier Provider of TV Program Listings and Content Across Four AOL Brands
September 8, 1999 08:00 AM TULSA, Okla. and DULLES, Va., Sept. 8 /PRNewswire/ -- America Online, Inc. AOL , the world's leading interactive services company, and TV Guide, Inc. TVGIA the world's leading provider of entertainment information and TV program listings, today announced an agreement to bring TV Guide's unparalleled program listings and content to the largest consumer audience in cyberspace. Under this agreement, TV Guide Online, Inc., a wholly owned subsidiary of TV Guide, Inc., will become the premier provider of television listings and episode information across four AOL brands, which includes AOL and CompuServe's combined membership of 20 million members -- as well as the millions of visitors to AOL.COM and Netscape Netcenter.
TV Guide will also receive prominent placement in eight AOL Channels, including Entertainment, Families, Teens, Kids Only, AOL Live, News, Personal Finance, and Sports, lending its editorial expertise to creating age- appropriate listings and customized viewing recommendations for AOL members of all ages with varying interests. TV Guide will contribute exclusive daily chats with television stars and personalities in AOL Live and localized television listings to Digital City, AOL's local content network. TV Guide will also receive online promotion in My Calendar, AOL's new interactive calendar that will allow members to plan and manage important parts of their lives by tracking appointments, events and dates online.
Additionally, TV Guide and AOL will work together to create co-branded Web sites for each of the AOL brands that may be accessed through TV Guide Online(SM), TV Guide's already established web site. The companies will jointly pursue interactive advertising and e-commerce opportunities associated with the various co-branded environments. The deal will also extend to cross- promotion of AOL across a variety of TV Guide media properties.
Joe Kiener, chairman and chief executive officer of TV Guide, Inc. said, "AOL's quality services and powerful consumer reach will help raise TV Guide's online business to the next plateau. This marketing alliance further underpins TV Guide's strategy of creating a ubiquitous portal for TV listings and entertainment content by leveraging our brand across traditional and non- traditional media platforms."
Bob Pittman, AOL's president and chief operating officer said, "This agreement is a clear example of two leading brands joining forces to add convenience to consumers' lives. With TV Guide's television programming expertise, AOL continues to offer consumers the next level of interactivity and rich media content across all of its brands."
Peter C. Boylan III, president and chief operating officer of TV Guide Inc. said, "We are very excited about this new robust business relationship with AOL given their tremendous reach on the Internet. TV Guide Online has unlimited potential to unlock new revenue streams with interactive advertising and electronic commerce and this new partnership with AOL will further strengthen our position as the leading entertainment and television listings provider on the web".
Jonathan Sacks, AOL's senior vice president and general manager of Interactive Services said, "We're always focused on delivering the best content and programming available in cyberspace across the AOL brands. This new alliance with TV Guide, one of the most recognizable brands when it comes to television, goes hand in hand with our strategy."
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 18 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ, Digital City, Inc., Spinner.com, and Winamp; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
TV Guide, Inc. is a global diversified media and communications company that operates three primary business units: TV Guide Entertainment Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products in the United States to over 100 million cable and satellite homes every week. TV Guide also markets its products internationally in 44 countries. TV Guide magazine and TV Guide Channel are the largest print and electronic guidance products in the world. TV Guide has unparalleled consumer reach with such products and cable/satellite services as:
- TV Guide magazine -11 million circulation -34 million weekly readers - TV Guide Channel -50 million subscribers -28 million weekly viewers - TV Guide Interactive -34 million homes passed -2.3 million subscribers - TV Guide Online -37 million page views ->73,000 unique users (www.tvguide.com) /month per day - The Cable Guide -4 million subscribers -11 million weekly readers - Sneak Prevue -33 million subscribers - WGN -46 million subscribers - KTLA -3 million subscribers - WPIX -3 million subscribers - Denver 6 Services -4 million subscribers
TV Guide operates several other business units including:
- SpaceCom Systems - Television Games Network - SSDS - TV Guide Media Sales - TV Guide Affiliate Sales - TV Guide Enterprise Solutions - TV Guide International - MMDI - Superstar Netlink Group LLC - InfoMedia
For up to date information about TV Guide companies, please access the Company's Internet home page at www.tvguideinc.com. TV Guide trades on the Nasdaq stock market under the symbol TVGIA.
SOURCE TV Guide, Inc. and America Online, Inc. |