Tef, all, here we go again with another thin client from Sun, the Sun Ray. This one (according to Sun) can run any kind of software, including Windows 98, Windows NT, Linux and Sun's own Solaris operating system. The previous one was Java only. What an egomaniacal move that was, thinking the masses would rush out and get familiar with Java, just so they could be comfortable with that device. Naturally, CNBC goes along with the 'Sun eating away at Microsoft's stranglehold on software' mantra. This guy has more the right idea, to me:
Sun Chief Executive ``Scott McNealy is smarter than a fox and can make all of this sound wonderful, but in fact very few corporations are going to buy this stuff,' said David Wu, a San Francisco-based analyst for brokerage firm ABN AMRO Securities. ``Sun is a server company, period. If they want to give away software and make some cheap computers, so be it. But that doesn't change their (main) business.'
mercurycenter.com
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Sun unveils cheap un-PC
$10 a month: Device that can run any software touted as alternative to low-end personal computer.
BY ILAN GREENBERG Mercury News Staff Writer
Sun Microsystems Inc. will unveil today its new ultra-cheap, book-size information appliance, the second step in its strategy to wrest control of the desktop away from Microsoft Corp.
The appliance complements Sun's acquisition last week of Star Division, which makes a suite of office applications similar to Microsoft's popular Office software package.
Sun is positioning the $10-a-month device, called the Sun Ray 1, as an alternative to low-end PCs costing less than $600. Most of the software that users would need, such as word processing and spreadsheets, would reside on a faraway computer server, and users would access the programs through the Internet or a private network.
``Don't think of this as a computer,' said John Loiacono, vice president of brand marketing at the Palo Alto-based Sun. ``Think of it like a TV or telephone. The telephone network is incredibly complicated, but the actual telephone is a simple device. Here, too, all the complexity is hidden from the user and built into the infrastructure.'
The Sun Ray is actually Sun's second attempt at creating a ``thin client,' or stripped-down desktop computer, requiring far less resources to maintain than a conventional desktop.
Sun has traditionally been a maker of the powerful network computers known as servers. But less than two years ago, Sun introduced the JavaStation, a bare-bones device that ran on Sun's Java platform, a popular Internet programming language.
Although the JavaStation was touted as a way for companies to save thousands of dollars in administrative costs, it floundered when PC prices plunged below $1,000 and corporations rejected the premise of a computer that ran only Java.
Sun officials say this time they got it right -- Sun Ray can run any kind of software, including Windows 98, Windows NT, Linux and Sun's own Solaris operating system.
``We believe (JavaStation) was basically the right approach, but used some of the wrong technology. We've learned that users don't want to just use Java,' Loiacono said.
Competition for Microsoft
It's an approach that will appeal to some of Sun's existing customers, said Rob Enderle, an analyst with Giga Information Group in San Jose. Combined with Sun's newly acquired Star Office software, which Sun will give away, the Sun Ray could damage Microsoft's leading position in the office-software market, Enderle said.
``It could actually reverse Microsoft's (office software) market share,' he said. ``This is one of those things that could start an avalanche.'
Unlike PCs, the Sun Ray appliance is basically a juiced-up monitor. It runs no application or operating system code at the desktop and thus requires no configuration or desktop management.
For corporations, that means fewer dollars spent on technical support, a key issue for businesses who often find the cost of maintaining and supporting computers is higher than the initial purchase price.
In the case of the Sun Ray, Sun will lease it to customers for $9.99 per month over five years. A deluxe package, which includes a bigger monitor and fast networking technology, is available for $30 a month. The appliance will also be sold at an undetermined price, according to Sun officials.
Sun also hopes the Sun Ray's ``smart card' technology will especially appeal to corporate computer managers. The smart card is a credit card-like device that users can stick in the appliance to alert it to their identity. By using a smart card, users can treat any machine as their own. Plug in the card and Sun Ray 1 automatically configures itself via the server so that the computer acts like the person's own computer.
Some skeptics
Yet some analysts cautioned against overemphasizing the importance of the Sun Ray initiative.
Sun Chief Executive ``Scott McNealy is smarter than a fox and can make all of this sound wonderful, but in fact very few corporations are going to buy this stuff,' said David Wu, a San Francisco-based analyst for brokerage firm ABN AMRO Securities. ``Sun is a server company, period. If they want to give away software and make some cheap computers, so be it. But that doesn't change their (main) business.'
However, Enderle said the combination of Sun Ray and Star Office gives Sun a fighting chance to change the way people use computers.
``This is clearly the most compelling technology that we've seen so far. Now it's a question whether Sun can actually execute,' Enderle said. |