September 08, 1999 13:35
DLJdirect Named Forbes Favorite Online Broker; Magazine Cites
DLJdirect's Comprehensive and Powerful Trading Platform
JERSEY CITY, NJ--(BUSINESS WIRE)--Sept. 8, 1999--DLJdirect Inc. (NYSE: DIR), the online brokerage service of Donaldson, Lufkin & Jenrette, Inc. (NYSE: DLJ), announced today it was named the "Forbes Favorite" online broker in the Fall 1999 special Internet issue of Forbes. The
publication, Forbes Interactive Money Guide, specifically commented on DLJdirect's comprehensive and powerful trading platform, low prices, and information resources as the reason for the "Forbes Favorite" designation.
Forbes described DLJdirect's trading amenities as "top-notch" including direct access to stocks, options, mutual funds, and bonds. Forbes also praised DLJdirect's "information packed site" and "generous" IPO access for customers with accounts of $100,000 or more.
In addition, Forbes named DLJdirect's MarketSpeed(TM) proprietary software, which allows investors to bypass browser-based trading, as DLJdirect's best feature. Available free of charge for DLJdirect account holders, MarketSpeed resides locally on the investor's PC, dramatically reducing the volume of information being downloaded during each data request, vastly increasing the speed with which information is presented. Features of MarketSpeed include real-time streaming quotes, customizable price and news alerts, and real-time positions, order status, and execution reports.
"We are honored to be named 'Forbes Favorite'," said Blake Darcy, Chief Executive Office of DLJdirect. "The recognition reflects our continued commitment to providing serious online investors with the most comprehensive resources and services they need to manage their finances."
Forbes is the upscale business magazine edited for top management and those aspiring to corporate leadership. Founded in 1917, Forbes has a circulation of 785,000 and more than 2 million affluent readers overall.
DLJdirect is one of America's premier online brokerage firms. Established in 1988, DLJdirect offers a broad range of investment products and services to sophisticated, self-directed investors.
DLJdirect has more than 650,000 customer accounts representing over $13 billion in assets. DLJdirect common stock trades on the New York Stock Exchange under the ticker symbol "DIR." For more information on DLJdirect, refer to the company's World Wide Web site at www.dljdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant bank serving institutional, corporate, government and individual clients. DLJ's businesses include securities underwriting; sales and trading; investment and merchant banking; financial advisory services; investment research; venture capital; correspondent brokerage services; online, interactive brokerage services; and asset management. Founded in 1959 and headquartered in New York City, DLJ employs approximately 9,100 people worldwide and maintains offices in 13 cities in the United States and 13 cities in Europe, Latin America and Asia. The company has two classes of common stock trading on the New York Stock Exchange. Shares trading under the ticker symbol "DLJ"
represent Donaldson, Lufkin & Jenrette, Inc. Shares trading under the ticker symbol "DIR" track the performance of DLJdirect, Inc., its online brokerage business. For more information on Donaldson, Lufkin & Jenrette, refer to the company's world wide web site at www.dlj.com. The firm's world headquarters are located at 277 Park Avenue, New York, NY 10172; telephone number (212) 892-3000.
THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains forward-looking statements that involve risks and uncertainties, including but not limited to, projections of future sales, operating income, returns on
invested assets, regulatory approval processes, and other risks detailed from time to time in the Company's Securities and Exchange Commission filings.
CONTACT: DLJdirect Inc.
Press Contact:
Linda Finnerty
lfinnerty@dljdirect.com
201/413-3187
or
Donaldson, Lufkin & Jenrette
Investor Contact:
Kevin Zuccala
ir@dlj.com
212/892-4693
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