To: Dave B who wrote (29012 ) 9/8/1999 2:50:00 PM From: pompsander Read Replies (2) | Respond to of 93625
Great post Dave....and let me add my two cents worth. Throughout the history of technological development there have been notable examples of companies which had the ability to see beyond the current needs of their industries. The examples are well known to everyone - Cisco saw the advantages of packet data networks, Microsoft (for good or for bad - but always for profit!) developed larger, more powerful and more integrated software. Intel, Sun, etc. Many times these companies have not produced the "best" technology as a solution to a future, or even existing, problem. Yet they survived and prospered. They all have massive corps of critics - "Cisco buys its innovation", "Windows is a cheap ripoff of Apple", etc. But despite the critics, these companies produce products which are widely accepted and which are hugely profitable. So, if these companies are not the best, why do they prosper? I believe, as you do, that there are companies which have "the vision thing" and are capable of explaining that vision to other, powerful, firms which can benefit from its implementation. I always want to know who a firm's largest and most influential patrons/partners are. Sure, IBM made Microsoft, but it was the Wintel duopoly which set the standards we live under. My one guiding light on Rambus has been Intel's "attitude" towards the company. If Intel stays the course, then Samsung, Micron, Dell and others will stay as well. They will be guaranteed a marketable product and Intel muscle to make the public believe the product is needed. I don't believe the public is stupid, as some have stated, but I do believe that IT managers and the general public believe in relationships which have proven successful in the past. Intel is the "safe" choice among microprocessor firms. Dell is a "safe" boxmaker. Cisco the same. My point is that Rambus is alligned with the right people. They will eventually be a made a member of the exclusive club just by association and acceptance by these big guys. It will not matter if they are not the best, the fastest, the most stable. If Intel, Dell and others incorporate their technology in their products, Rambus becomes the finest be definition. Maybe all this is another way to say that marketing and perception counts. Marketing isn't just the logo, it is getting your name and your product on the shelves. Rambus is on the verge of doing that. The millions and millions of dollars in infrastructure have been built, the problems are being addressed, the partners are rock solid. In my view the die is cast (no pun intended) and the road looks clearer than it has for some months.