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To: SSP who wrote (9257)	9/9/1999 3:43:00 PM
From: SSP	Read Replies (2) \| Respond to of 150070

FIXN - NEW YORK--(BUSINESS WIRE)--September 9, 1999--Famous Fixins, Inc. (OTC BB: FIXN), a leading producer and distributor of celebrity and athlete-affiliated food products, today announced that New York Yankee All-Star shortstop Derek Jeter has joined their growing line-up of superstars with his own cereal. "Jeter's," a frosted flakes cereal, will be packaged in a limited edition collector's cereal box and will be available in the Metro New York area in time for the Major League Baseball post-season, with a national launch to follow shortly thereafter. As a sales incentive, random boxes will contain one of fifty (50) instant winner redemption cards for authentically autographed Derek Jeter baseball jerseys and one (1) grand prize winner will have the opportunity to meet the Yankee Superstar. "I start my day with a bowl of cereal every morning and now I am able to do it with my own brand," stated Jeter. Famous Fixins has reached an agreement with the 24-time World Champion New York Yankees to cross-promote Derek's new cereal and the Yankees Kids Club. Various events and special promotions will take place at Yankee Stadium. "We are extremely excited to announce the signing of New York's most exciting and talented player. This 25 year old shortstop has proven to be the future of baseball," said Jason Bauer, President of Famous Fixins. "Our agreement with the Yankees will enable us to use Derek in uniform." Bauer also announced that a portion of the cereal's proceeds would be donated to Jeter's Turn 2 Foundation, which assists youths at risk to alcohol and drug abuse. "While Derek is honored to have his own cereal box, he is very excited by the fact that his foundation will benefit with proceeds and awareness from the product" said Jeter's agent, Casey Close, President of IMG Baseball. Derek Jeter joins the growing number of superstars to grace the packaging of their own Famous Fixins cereal or food product. The Famous Fixins All-Star team also includes: T Athlete/Celebrity Product Team/Affiliation Charity Sammy Sosa Slammin' Sammy's Chicago Cubs Sammy Sosa Frosted Flakes Charitable Foundation Cal Ripken, Jr. Cal's Classic O's Baltimore Orioles The Kelly & Cal Ripken, Jr. Foundation Alex Rodriguez A-Rod's 40/40 Crunch Seattle Mariners Boys & Girls Clubs Barry Bonds Barry Bonds MVP San Francisco Bay Area Crunch Giants Charities Jake Plummer Jake's Flakes Arizona Cardinals Jake Plummer Foundation Jeff Bagwell, Houston's Triple Houston Astros D.A.R.E. Craig Biggio and Play Ken Caminiti Tim Duncan Slam Duncan's San Antonio Spurs TBD Amazin' Mets New York Mets TBD Frosted Flakes Famous Fixins is a leading producer and distributor of celebrity and athlete-affiliated food products, including cereals and salad dressings. New York-based Famous Fixins can also be contacted through its websites: famousfixins.com and celebrityfixins.com This press release may contain forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risk and uncertainties, including, without limitation, development and introduction of new products, continued acceptance of the Company's products, product demand, competition and other risks and uncertainties detailed from time to time. --30--mem/ny CONTACT: Press: Investor: Michael Simon Robert Rinderman Famous Fixins Jaffoni & Collins 212/245-7773 or fixins@aol.com 212/835-8500 or FIXN@jcir.com

To: SSP who wrote (9257)	9/9/1999 3:57:00 PM
From: Jim Bishop	Read Replies (2) \| Respond to of 150070

POE.V .35 :-)

To: SSP who wrote (9257)	9/10/1999 8:23:00 AM
From: Joe Copia	Respond to of 150070

FREAKY FRIDAY PICK VMAX Friday September 10, 7:30 am Eastern Time Company Press Release The Money Market Inc. Acquires the Accounts of Jeffersonville, Indiana Competitor The Money Market Inc. Boasts Increased Growth and Profitability CHICAGO--(BUSINESS WIRE)--Sept. 10, 1999--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB: VMAX or VMAX.OB) announced today that their recently acquired subsidiary The Money Market Inc., has purchased the outstanding accounts of a competitors Jeffersonville, Indiana location. The transaction will increase The Money Market Inc.'s Jeffersonville customer base by 69%, financial terms of the transaction were not disclosed. Since implementing Sonoma Financial Corp.'s business philosophy in late May of 1999, The Money Market Inc. has shown significant growth; stores accounts have grown 23%, the chains revenues have increased by 30% and profitability soared 30% (Not including the purchased accounts). ``By consolidating the accounts of one competitor in Jeffersonville, we've established a very strong presence there with a much higher degree of customer service. We now have a solid base in which to further expand our Indiana operations,' said Frank Anthony Contaldo CEO of Sonoma Financial Corp. Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the ``Payday Loan' market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company with a sole focus on 'payday advances'. Ace (NASDAQ:AACE - news) and First Cash Financial Services (NASDAQ:FCFS - news), have proven the viability of the concept in other markets, but are not specifically focused in this area. A complete investor package is available at e-relations.com . Safe Harbor Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. Contact: Sonoma Financial Corporation/ Victormaxx Technologies, Inc. Company Contact: Frank Anthony Contaldo, 847/884-7795 or Investor Relations: Wayne Schumacher, 773/227-3910