To: TEDennis who wrote (1595 ) 9/17/1999 12:53:00 PM From: TEDennis Read Replies (1) | Respond to of 1754
Status as of 9/17/1999: Our Web Services Division is being successful in attracting new prospects, primarily due to word of mouth advertising. Mr. Ulrich's prior work is a testament to his abilities, and is great marketing material. We are collaborating with Computer Associates on a potential creative use of their E-Commerce product, Jasmine TND. We continue to pursue large foreign Y2K contracts through various channels, including our alliance partners Computer Associates and ConSyGen. And, we are assessing additional partnerships with firms having significant government affiliations for non-Y2K projects. These are all large, very complex sales efforts that take time to mature. In response to an investor who emailed a request for an update on the Planet City marketing agreement with AOL-Canada, I offer the following … On August 1, 1998, Planet City and AOL-Canada entered into a revenue sharing agreement whereby AOL would provide a web location for a "store front" from which prospective clients could download the MBCK to test their PCs for Y2K compliance. That agreement expired on July 31, 1999. Planet City's agreement was for AOL-Canada to receive a small percentage (20%) of the purchases made through the online store. MBCK retails for $49.95, so AOL's net would have been around $10 per copy. Planet City would have netted around $30 per copy after handling and packaging expenses, etc. Due to various false starts and several miscommunications, the unfortunate timing with the release of AOL 4.0, and some technical issues with AOL's "Rainman" proprietary web page format (note that AOL has since agreed to support standard HTML formatting for store fronts), our store front did not get implemented to our satisfaction. It has been a huge disappointment, to say the least. Meanwhile, a Planet City competitor announced an agreement with AOL-USA for marketing the competitor's PC Y2K product. That new agreement was effective July 1st, 1999. Note that the date of their new agreement was one month prior to the expiration date of the Planet City agreement. Perhaps the timing of the new agreement negotiations explains why there seemed to be some reluctance on AOL-Canada's part to proactively revive last August's Planet City agreement. We spent a lot of time from April through June trying to iron out the various technical and administrative wrinkles of last year's agreement so we could begin the revenue-sharing arrangement. But, we made very little headway, and I was having trouble understanding why. The following financial discussion is a likely reason. The new AOL agreement with our competitor requires AOL to be directly involved in the promotion and sales of their product, for which AOL will get a large percentage of the purchase price. According to Press Releases at the time, the competitor's product retailed for $79.95, from which the competitor expected to net $9 per copy. That means AOL will be netting around $65 per copy. If I were in charge of AOL's business unit, and could choose between signing a new agreement where I would net $65 per copy, or satisfy and extend an existing agreement where I would only get $10 per copy, I would probably make the logical business decision and choose the first option. The new contractual agreement with our competitor was extremely unfortunate timing, especially since we were about to announce the latest version of MBCK which could have been sold to AOL's user base through our AOL store front. Our new MBCK version includes the best features of all the competitors, and is much faster and more user friendly than prior versions. I must say that I was amused to see AOL's recent choice for their revenue-sharing Y2K partner being panned severely by a PC-World review of Y2K products, in which the reviewers called it a "dim-witted Y2K solution". Our product received a better review, and we hadn't even finished developing it yet! Enough said. Our MBCK mass marketing agreement with Cable Print Network Marketing (CPNM) is making progress. Since it is an entire network of web sites, magazines, and broadcast media instead of just a single web site, there are some collaboration and coordination activities that take longer than one would expect. Putting up a banner on one site is easy. Coordinating 90 sites, all of which have their own unique requirements, is an entirely different scenario. We are actively engaged in making this a successful venture. We have also signed up additional Non-Profit-Organizations for our MBCK revenue-sharing program, and are in discussions with both Regional and National offices of other non-profit organizations. Prior Press Releases for our company can be found at our corporate website at planetcity.com . Click on the "NEWS" button. The most recent PR can be accessed by clicking on the text below the button. A "Safe Harbor" statement follows my signoff. Regards, TED Terry E. Dennis, President & CEO Planet City Corp (OTC BB: PINC) The Private Securities Litigation Reform Act of 1995 provides a "Safe Harbor" for forward-looking statements. Certain of the statements contained herein which are not historical facts are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.