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Microcap & Penny Stocks : TEVE - TelVue -- Ignore unavailable to you. Want to Upgrade?

To: Dan Lisman who wrote (156)	11/30/1999 11:17:00 AM
From: James P	Read Replies (1) \| Respond to of 195

News Universal Studios Pay-Per-View Unwraps 'The Mummy' With Online Sweepstakes and Ordering Promotion Includes Strategic Alliances With Dodge, Luxor and TelVue in Support Of 'The Mummy' on Pay-Per-View UNIVERSAL CITY, Calif., Nov. 30 /PRNewswire/ -- Box office success ''The Mummy,'' which has grossed over $400 million in theatres worldwide, has headed to pay-per-view. Universal Studios Pay-Per-View (PPV) has released the thrill-a-minute action-adventure smash hit domestically to pay-per-view. Currently underway until February 2000 is a special promotion entitled ''Unwrap The Mummy Online Sweepstakes'' where consumers can win one of hundreds of prizes including a Dodge Durango, a trip to the Luxor in Las Vegas, $500 in gold or ''The Mummy'' t-shirt and poster. To enter the sweepstakes, consumers must unwrap the secret code by either ordering the movie on pay-per-view or playing the 3-D ''Unwrap The Mummy Online Adventure Game'' at www.universalstudios.com/ppv. The object of the game is to search for treasure and save the beautiful Evelyn from the high priest Imhotep. In addition to the online game, Universal allows consumers to order ''The Mummy'' online. In an industry first, Universal Studios PPV has made a strategic alliance with TelVue to offer online ordering of The Mummy on pay-per-view where consumers are able to order the premiere showing up to five days early and all subsequent plays in real time. The movie is distributed to consumers' television sets through their cable or satellite provider. Sue Schmidt, Director Web Management for MediaOne® (www.mediaone.com) added, ''As our customers grow more and more technologically savvy, online ordering is another convenient vehicle for our customers to place orders with us. It also expands our reach from a sales perspective.'' According to Don DeCinque, TelVue's vice president of New Business Development, this is the first time that advance ordering for a movie title will be available over the internet for television viewing. ''This is a different twist on the marketing of a PPV movie title. In effect the premiere showing becomes an 'event,''' said DeCinque. To support the campaign, Universal Studios PPV is placing a national cable media buy on Discovery Channel and TV Guide Network, an online buy on E!Online, mtv.com and Mplayer.com, Egreetings postcards and a spot with several airline partners. In addition, Universal Studios PPV has created television spots, radio spots and ad slicks as well as premium items and provided co-op dollars to assist cable operators in their promotional efforts. The campaign is enhanced by over 600 cable systems that are supporting the sweepstakes with cross-channel spots, print ads, barker channel spots, over 2.7 million billstuffers and radio in at least 20 major markets (in each a trip to the Luxor in Las Vegas is to be given). ''We are very excited about this promotion because we have made strategic alliances with Dodge, Luxor and TelVue to launch a comprehensive campaign that we feel will be embraced by both the PPV providers as well as consumers,'' said Holly Leff-Pressman, Senior Vice President of Worldwide Pay-Per-View and Video On Demand. ''The Mummy'' is a rousing, suspenseful and horrifying epic about an expedition of treasure-seeking explorers in the Sahara Desert in 1923. Stumbling upon an ancient tomb, the hunters unwittingly set loose a 3,000-year-old legacy of terror, which is embodied in the vengeful reincarnation of an Egyptian priest who had been sentenced to an eternity as one of the living dead. An Alphaville production, ''The Mummy'' stars Brendan Fraser, Rachel Weisz, John Hannah and Arnold Vosloo, with ground-breaking visual effects by Industrial Light & Magic. TelVue Corporation is a public company and is an FCC registered Interexchange Telecommunications Carrier whose core business is providing value added automated ordering services principally associated with the Cable TV industry in the areas of Pay Per View (PPV) television. Universal Studios Pay-Per-View, Inc. distributes its pay-per-view movies to cable subscribers through Viewer's Choice, TVN, DIVA and on a stand-alone basis, it additionally distributes to satellite dish owners through DirecTV, Echostar and Primestar. Universal Studios Pay-Per-View, Inc. is a part of Universal Television & Networks Group, a division of Universal Studios (www.universalstudios.com). Universal Studios is a unit of The Seagram Company Ltd., a global entertainment and beverage company. For more information, contact: Stacy Melle of Universal Studios Pay-Per- View, Inc., 818-777-4311. SOURCE: Universal Studios Pay-Per-View, Inc.