To: Spytrdr who wrote (8383 ) 9/10/1999 12:34:00 AM From: Spytrdr Read Replies (2) | Respond to of 13953
E*Trade's Cotsakos Sees `Bricks-and-Mortar' Alliance Bloomberg News September 9, 1999, 1:36 p.m. PT E*Trade's Cotsakos Sees `Bricks-and-Mortar' Alliance Menlo Park, California, Sept. 9 (Bloomberg) -- E*Trade Group Inc.'s chairman and chief executive, Christos Cotsakos, told analysts that he expects to form an alliance with a ``bricks-and- mortar' financial company in the next few months. Costakos made the statement yesterday, near the end of a five-hour briefing for 15 analysts. Len Purkis, chief financial officer, Kathy Levinson, president and chief operating officer, and Jerry Gramaglia, senior vice president of sales and marketing, also spoke during the meeting at the second-biggest Internet brokerage's Menlo Park, California, headquarters. ``The one thing that stood out that really shocked me was that Christos said that they would be interested in partnering with a firm that had a bricks-and-mortar distribution network,' said L. Russell Keene, an analyst at Putnam, Lovell, de Guardiola & Thornton, who attended the meeting. ``He said they have looked in the past, they just haven't found the right partner.' All of the other firms among the top four Internet brokerages -- Charles Schwab Corp., Fidelity Investments, and TD Waterhouse Group Inc. -- have branch networks they can use to attract customers. Schwab has said 70 percent of new accounts are opened at its 300 branches. E*Trade is looking at a variety of potential alliances, ways to blend its Web and telephone presence with personal attention, said Patrick DiChiro, an E*Trade spokesman. He declined to identify possible affiliates. Not Another Schwab ``We're never going to adopt the Schwab model,' DiChiro said. ``We've gone out to reinvent the future rather than re- engineering the past, which is essentially what Schwab's done.' Amar Mehta, an analyst with CIBC Oppenheimer, said E*Trade has long emphasized its cost advantage over companies such as Schwab, which must spend money on office space and field workers. ``I was surprised' by Cotsakos' statement, ``especially when you have them going off about their all-electronic model and the lower costs,' said Mehta, who was also at the meeting. The company also told analysts it expects its purchase of Telebanc Financial Corp., an Internet bank, to be completed by December. Company executives have been meeting with regulators and have set up 14 transition task forces, DiChiro said. Office of Thrift Supervision officials questioned whether Japan's Softbank Corp., which owns about 27.5 percent of E*Trade stock, would have control over the bank. Softbank will own less than 25 percent of the combined company and so won't control it under federal rules, DiChiro said. Purkis said he is comfortable with analysts' projections that revenue in the quarter ending Sept. 30 will be little changed from the $152 million recorded last quarter. Gramaglia said the company in its advertising and marketing wants to be compared with Schwab, not smaller Internet brokerages like Ameritrade Holding Corp. ``Some analysts still look at us all as a pack,' he said. ``When are we going to shake Ameritrade off our coattails?' E*Trade shares fell 17/32 to 23 17/32. The stock has more than doubled this year. news.com