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To: Sr K who wrote (124)5/5/2001 12:25:22 AM
From: Glenn Petersen  Read Replies (1) | Respond to of 126
 
From Business Week's "Inside Wall Street" column:

AOL Discovers Hollywood Media

The business of Hollywood Media (HOLL) is not film-making. Instead, it supplies data on movies and Broadway shows to media and the Internet. It also markets tickets over the Web. It has attracted support from big media and financial companies--including Viacom, which owns 30% of its stock; J.P. Morgan Chase, which owns 10.3%; and Tribune Co., with 10%. The latest to join: AOL Time Warner, whose MovieFone unit formed an alliance with MovieTickets.com, which is 29% owned by Hollywood Media. This new venture creates a nationwide network that will make it easier to buy movie tickets on the Web, according to Hollywood Media Chairman Mitch Rubenstein. AOL took a 3% stake in MovieTickets.com as part of the deal. All this bodes well for Hollywood Media, says Jan Loeb of investment bank Dresdner Kleinwort Wasserstein, who rates Hollywood Media a buy, with a 12-month price target of 17. AOL paid $8.5 million, which implies a total value of $280 million for Movietickets.com. So Hollywood's 29% stake in Movietickets.com comes to $18 million, or about $3.25 a share. With Hollywood stock trading at 4.85, investors in Hollywood are getting its business-to-business and business-to-consumer business, and all its intellectual property, at only $1.75 a share, figures Loeb. He puts the value of the ticketing business at $4.85 a share; B2B business at $4.25; B2C business at $5.05, and the remainder at $2.45, or a total of nearly 17.

By Gene G. Marcial