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Politics : To be a Liberal,you have to believe that..... -- Ignore unavailable to you. Want to Upgrade?


To: DJB who wrote (1674)9/10/1999 4:09:00 PM
From: Neocon  Respond to of 6418
 
I will see if I can dig something up....



To: DJB who wrote (1674)9/10/1999 5:53:00 PM
From: Neocon  Read Replies (1) | Respond to of 6418
 
Dennis, this is somewhat better, from a neutral business site:

The Gay and Lesbian Market

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The Annual Value of the Gay and Lesbian Market is $514 Billion

Average Household Income

Gay Households $52,624 (41% above national average)

Lesbian households $42,755 (26% above national average)

Households With Income Over $100,000

Gay households 15%

Lesbian households 3%

College Graduates (among people over 25)

Gay households 62%

Lesbian households 59%

Hold Professional/Managerial Jobs

Gay households 47%

Lesbian households 40%

The Ultimate DINK (double income, no kids) Market

"Advertising's most elusive, yet lucrative target market."

- Advertising Age

Source: Overlooked Opinions, Jan '92

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Gay Publications See Jump in Ad Spending
New York, NY August 20, 1996 --- Advertising in gay publications jumped nearly 20% this year over last, led by big media spenders such as Tanqueray and America Online, according to a new study.

From April 1995 to April 1996, advertising in gay print publications hit $73.7 million, a 19.6% increase over the $61 million spent in the year-earlier period, according to the Mulryan/Nash Gay Press Report.


www.glinn.com Copyright © 1996 by GLINN Publishing Corporation