To: Night Writer who wrote (67530 ) 9/11/1999 12:49:00 AM From: Captain Jack Respond to of 97611
Sep. 10, 1999 (Computer Reseller News - CMP via COMTEX) -- Houston - Enterprise VARs have heard Compaq Computer Corp. talk the talk. They now are waiting for the vendor to walk the walk. While Compaq has pledged its commitment to the Alpha platform, those promises have yet to produce tangible benefits, said former Digital Equipment Corp. VARs. Houston-based Compaq acquired Alpha with its purchase of Digital in 1998. "We haven't seen, felt, touched the results of any of that talk," said Mike Griffiths, president of Mikon Computer Systems Inc., Torrance, Calif. "[The integration of Digital VARs] is nowhere near where we hoped it would be after this much time," he said. VARs' primary complaint is Compaq has failed to convince customers it is an enterprise player and not just a PC company. Another criticism is the vendor needs to provide more support to ISVs so they can port their applications to the Alpha platform. "If we're trying to break into a non-Compaq shop, it can be an uphill battle. Outside of their installed base, they don't get the instant credibility an IBM [Corp.], Sun [Microsystems Inc.] or [Hewlett-Packard Co.] gets for Unix applications," said Dave Richardson, director of business development at Berkshire Computer Products Inc., Hopkinton, Mass. Compaq's recent decision to drop Alpha support for Microsoft Corp.'s Windows NT gave some customers the perception Alpha is dwindling, said Griffiths, adding Alpha sales are down about 25 percent. Mikon had Alpha/NT orders in hand when Compaq made its announcement, but the vendor gave its partners no warning the change was coming, Griffiths said. "Our customers found out at the same time we did," he said. "I understand why [Compaq] did it, they just didn't execute it well." VARs said they need Compaq's support to strengthen enterprise relationships. "They have to throw a heck of a lot of money at advertising and knock on some doors to get people in the enterprise comfortable again," said Jeff Morgan, president of National Computer Resources Inc., Wixom, Mich. That is exactly what Compaq has promised to do, pledging $100 million to provide development tools to ISVs and to increase general market awareness. Implementation of ISV funding already has begun, but the advertising and marketing campaigns have not, said Kyle Ranson, director of U.S. reseller sales for Compaq. "We're evaluating what the best timing is to hit the market, but the budgeting is already set aside," said Ranson. For the most part, Compaq has finished its integration of the Digital VARs and now is fine-tuning its programs, said Ranson. Compaq will stringently enforce its accreditation criteria to keep traditional Compaq desktop VARs from offering enterprise products and services, an effort to protect the enterprise VARs' certification investment, said Ranson. But Compaq needs to go one step further and educate customers on the difference between enterprise and traditional Compaq VARs, said Mikon's Griffiths. Compaq desktop VARs still can find Alpha products and do business on them with customers who think all Compaq VARs are authorized for all Compaq products, he said. Enterprise VARs Want Compaq To: - Commit to the Alpha platform with actions and programs, not just words. - Give VARs early warning of impending changes. - Educate customers that only Enterprise Solution Providers are Alpha-certified. -0-