To: ksuave who wrote (1425 ) 9/14/1999 3:00:00 PM From: Madeleine Harrison Read Replies (2) | Respond to of 1530
September 14, 1999 14:38 Stayhealthy.com Adds Features and New Look to Web Site SIERRA MADRE, Calif.--(BUSINESS WIRE)--Sept. 14, 1999--Launched over four years ago, the Stayhealthy web site at stayhealthy.com (TM) announces a new look, promising easier navigation within the site, faster download times and enhanced features. For example, the Company has reintroduced a feature that has been utilized and enjoyed by visitors to the site - a free, personalized search service that allows visitors to request via e-mail a search on any health-related topic. Stayhealthy.com's experts will search for relevant web sites and provide a list of these sites within 72 hours. Web novices and those who are too busy or too unfamiliar with web searching have taken advantage of this service. The Company has now hired additional staff to provide this service, known as "HealthSearch." Other additions to the site include: Free E-mail. Users can sign on and access their Stayhealthy e-mail account from anywhere they have access to the Internet. Free Health Offers. By exchanging some brief details about themselves and their recent purchasing habits (such as their reasons for purchasing a particular product), visitors can receive free samples, coupons, literature or services provided by health product vendors. This program was very successful in 1998 with thousands of samples and coupons given away for Excedrin(R) and Zantac(R) 75. The information collected is shared with the participating vendors, providing them with valuable market research information. Daily and weekly news. "Healthline News" is a new feature which provides the latest news from the health industry, helping consumer/patients to remain up to date with the latest discoveries and events. These features have been added to the already popular content on the site which includes the patient-friendly Drug Information Database (with pill photos) and Health Centers which link users with thousands of pre-screened and rated health web sites. Ron Green, president of Stayhealthy.com commented: "Today's web visitors demand considerably more from web sites than in the early days of the Internet. It is important to offer up-to-date, relevant content that must be delivered quickly and in a user-friendly format. Stayhealthy.com continues to offer visitors an excellent service in their quest for health advice, information, products and services. Stayhealthy.com also has maintained a high level of objectivity in the selection of the content offered on the site at a time when other sites have been criticized for conflicts of interest. Our visitors recognize that objectivity as a valid reason for selecting Stayhealthy.com as their main health portal." StayHealthy.com provides health and wellness support and information through a variety of programs including a burgeoning web site, physician practice initiatives and direct-to-consumer home monitoring programs. Registered trademarks are the property of their respective owners. CONTACT: Media contact: Jim Thebeau Henry Russell Bruce Public Relations (319) 298-0242, ext. 236 E-mail: Thebeau@hrb-ideas.com