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Technology Stocks : MyPoints.com, Inc. (MYPT) -- Ignore unavailable to you. Want to Upgrade?

To: DWW II who wrote (27)	9/13/1999 12:29:00 PM
From: AnnieO	Read Replies (1) \| Respond to of 71

MYPT ...campus connection.... biz.yahoo.com Monday September 13, 9:29 am Eastern Time Company Press Release The Magma Group, Mypoints.com Team Up for On-campus Outreach College Marketing Program Will Use Student Network to Reach $90 Billion Market BOSTON and SAN FRANCISCO--(BUSINESS WIRE)--Sept. 13, 1999--Offering companies of all sizes a unique entry into the substantial, but tough-to-crack college market, The Magma Group has signed MyPoints.com (Nasdaq:MYPT - news), a leading provider of Internet direct marketing, incentive and loyalty products, for its college-oriented marketing initiative. According to the terms of the deal, The Magma Group will use its Team Magma network of over 4,000 collegiate organizations nationwide to sign up students to MyPoints.com's Internet direct marketing rewards program, MyPoints (www.mypoints.com). Team Magma will market the MyPoints Program to students on campuses nationwide, offering incentives and running special events to encourage memberships. The MyPoints Program rewards consumers for reading and responding to advertisements by email and on the Web at www.mypoints.com. For their efforts, Team Magma members will earn commissions that can be used for fundraising purposes. The Magma Group will also donate a percentage of proceeds to a charity of the participating organization's choice. ``The Team Magma concept excited us from the very beginning,' said Steve Parker, Senior Vice President of Marketing for MyPoints.com. ``Through this sales force of college students, we will be able to get the MyPoints Program in front of Web-savvy, college-aged consumers right on their own campus. This is an extremely innovative approach to reaching a valuable market segment.' -