To: Tom who wrote (34763 ) 9/14/1999 12:21:00 AM From: johngmack Read Replies (1) | Respond to of 44908
Tom, Thank you for the kind words. One thing I learned during 8 years of being involved with school/sports fundraising programs is that the kid's parents often ended up buying some, if not a lot, of what was being sold. Applying the concept here, most people know what CD's are. Whether the kids buy them with their own money or the parents buy CD's for them, the CD's are purchased. The value added here is understanding the value of a dollar. From the perspective of TSIG, each kid should order a card and one CD the day they participate in the kickoff meeting. Not everyone will, but the ones who do become the activists of the program, the referrers. The parents will get it because the kids will explain it to them. Because of human nature, the process repeats and repeats (as long as the customers perceive a reliable delivery service structure). Not following up with Sam or putting another company's flyer in a CD shipment are examples of service breakdowns. Addressing those breakdowns in a timely manner is critical to maintaining and growing a repeat customer type of business. For anyone who is interested, a 10-12 minute how-to instructional video could be shot, edited and ready for distribution in about 4-5 days. Cost to reproduce is $3-4 per copy. <<Would you consider forwarding your post to TSIG?>> The only posts I have ever forwarded to TSIG concerned service issues, including a couple regarding Sam's situation. The reason for the original post was to answer Sam's question as best I could. This is my area of expertise and what I do for a living. I appreciate the shareholders allowing me to share these comments and provide appropriate information. Over the years I have often contributed my time and experience to non-profit organizations. However, this experience is not free to for-profit organizations. John