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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Goutam who wrote (71888)9/14/1999 3:12:00 PM
From: tejek  Respond to of 1585056
 
Goutama

Thanks. I had missed reading that link.

ted



To: Goutam who wrote (71888)9/15/1999 11:40:00 AM
From: Goutam  Read Replies (1) | Respond to of 1585056
 
From one of the British tabloids (The Register) -

Posted 15/09/99 10:45am by Mike Magee

AMD to cut Athlon price in October?

Reports that AMD is set to cut prices on the 4th of October next were neither
confirmed nor denied by the firm today.

Yesterday, we reliably reported that AMD has already started shipping volumes of a
700MHz Athlon. When it does ship this part, in the near future, price adjustments are
inevitable.

According to information which a dealer claimed he received from a European AMD
distributor, prices of Athlon K7s will fall as the company readies its faster 700MHz
Athlon.

The information, which we were unable to verify at press time, is that the Athlon
500MHz will fall to $220 ($258), the 550MHz to $320 ($465), the 600MHz to $490
($637) and the 650MHz part to $880. We have no information, so far, about the price
of the 700MHz.

(Prices are approximate -- after conversion from a European currency. The prices in
brackets are the approximate current prices).

Robert Stead, European marketing director at AMD, said: "We don't pre-announce
price changes publicly, but I will ensure that you are informed as soon as any changes
are made."

If the reports are true, the reductions will mean a further headache for Intel, which has
spent the last three months adjusting its prices in a bid to compete, aggressively, with
its much smaller competitor.

Further, and again depending on whether the information is correct, the price cuts
mean that AMD is not responding blindly to Intel's moves. A price of $320 for an
Athlon K7 550 demonstrates it is deliberately targeting the chip giant.

We will attempt to get further information during the day. ©


theregister.co.uk