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To: Ruffian who wrote (40863)9/14/1999 9:50:00 AM
From: slacker711  Read Replies (1) | Respond to of 152472
 
Wireless PC's.....Compaq looking for alliances.

news.cnet.com

Compaq aims for simpler, wireless PC
By Reuters
Special to CNET News.com
September 14, 1999, 4:30 a.m. PT

PARIS--Compaq Computer is gearing up for a complete redefinition of the PC and working on alliances to produce
simpler, redesigned devices with wireless links, its chief executive said today.

"Our goal should be to build really cool stuff," Michael Capellas, the computer maker's newly hired president and chief executive,
told a news briefing as he completed a European tour aimed at outlining strategy for the company.

Houston-based Compaq's direction has been blurred since predecessor CEO Eckhard Pfeiffer was forced out in April by a board
unhappy with repeated sales problems and slow progress in expanding beyond PCs.

Capellas told a conference organized by research group International Data Corporation that he believed one key outcome from the
Internet explosion would be a dramatic change in what the PC is.

"The new wave says how do we make these machines simpler and simpler--with specialized functions. Wireless connectivity
becomes the actual baseline," he said.

Asked if this focus meant fresh alliances, he said: "You can assume we are aggressively pursuing that, and no, I won't say who."
He added that Compaq aimed to have established "close relations with somebody before the end of the year."

Capellas, facing faster-growing rivals like Dell Computer, which sells direct to customers via telephone and increasingly through
the Internet, said Compaq was already making considerable use of Internet distribution channels in its dealings with large
corporate account customers.

Compaq is also exploiting the Internet to sell networked data storage, an area set to be a focus for dramatic growth, he said.

"Inventory is the enemy," he added, referring to a key competitive advantage grabbed by Dell in its advance.

While direct-selling's benefit in eliminating stocks from the supply chain was clear, he also highlighted the Internet's potential to
simplify product design, noting that Apple had ''established that there is great appeal in industrial design."

In selling to large businesses, Compaq should "go back to our roots and really create an Internet infrastructure," with a focus on
offering "nonstop capabilities," Capellas said. Nonstop is Compaq's catchphrase for a range of high-volume, fail-safe computer
systems capable of running the largest business operations, including Internet-based ones.

An innovative advertising campaign was due to start in the next quarter, he added.

Shares of Compaq, which earlier announced price cuts on its entire line of commercial desktop PCs in a bid to regain sales
momentum, lost 0.38 of a point to 24.81 in composite trading yesterday on the New York Stock Exchange. The stock was the
second most actively traded issue on the NYSE on volume of 12.6 million shares.

Story Copyright © 1999 Reuters Limited. All rights reserved.



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