To: Still Rolling who wrote (431 ) 9/22/1999 9:21:00 AM From: JustMy2Cents Read Replies (1) | Respond to of 487
<Show: MONEYLINE> <Date: September 21, 1999> <Time: 18:30:00> <Tran: 092100cb.l10> <Type: SHOW> <Head: Moneyline, CNNfn> <Sect: Business> <Byline: Willow Bay, Stuart Varney, Rhonda Schaffler, Ceci Rodgers, Bruce Francis, Steve Young, Fred Katayama, Dan Ronan, Bill Dorman, Susan Lisovicz, Greg Clarkin, Allan Dodds Frank) (Guest: Jim Leach, Andy Serwer, Fred Bergsten, Ron Chernow) KATAYAMA (voice-over): Two months before the holiday (19:03:40) shopping (19:03:50) season begins, on-line retailers are getting ready for a tidal wave of customers. Discount retailer Bluefly (Company: Bluefly Inc.; Ticker: BFLY; URL: bluefly.com , which expects to boost sales (19:04:00) tenfold, says it will quadruple the number of designer brands (19:04:10) available and hasten deliveries. JONATHAN MORRIS, EXEC. V.P., BLUEFLY.COM: From the fulfillment (19:04:20) side, we've recently moved warehouses to a larger, more sophisticatedfacility that will allow us to get the product out the door accurately (19:04:30) and quicker than we have in (19:04:40) the past. KATAYAMA: The research firm Jupiter Communications predicts on- (19:04:50) line holiday sales will nearly double this year to $6 billion, (19:05:00) accounting for 40 percent of the year's sales on the Internet. Ten- (19:05:10) million new shoppers are expected. KEN CASSAR, JUPITER COMMUNICATIONS: Back in 1997, people were (19:05:20) buying largely socks and underwear on-line. In 1998, they started tobuy khakis and Oxfords, and occasionally sweaters. In 1999, this (19:05:30) trend will probably continue. People will start to buy more and more (19:05:40) highly differentiated products. KATAYAMA (on (19:05:50) camera): And that differentiated lineup includes (19:06:00) home furnishings, the new entry that Web marketers predict will be a (19:06:10) big hit. The upscale cookware retailer Williams-Sonoma is expected to (19:06:20) unveil its new shops site in the fall. (voice-over): And America Online says (19:06:30) look for retailers to (19:06:40) offer incentives, everything from discounts to free shipping. ItsVirtual Mall will feature 3-D product demonstrations complete with (19:06:50) sound. On-line retailers will have to do more than that to keep (19:07:00) consumers happy. Jupiter reports that customer satisfaction has (19:07:10) declined from 88 percent last July to 61 percent this year. Retailers (19:07:20) are betting that faster loading Web sites, quicker deliveries andwider selection will help them hold on to customers (19:07:30) into the new (19:07:40) millennium. Fred Katayama, CNN Financial News, New York. (END VIDEOTAPE)