To: gringodoc who wrote (2316 ) 9/15/1999 11:33:00 AM From: Tom Hua Read Replies (1) | Respond to of 2514
Wednesday September 15, 11:10 am Eastern Time Visa USA to create an Internet unit FOSTER CITY, Calif., Sept 15 (Reuters) - Visa USA Inc., the nation's largest credit-card association, said on Wednesday it is creating a separate Internet unit, eVisa, in an effort to position itself as the currency of choice in today's booming online marketplace. The move by Visa, which already accounts for 52 percent of all online sales volume in the United States, is also aimed at boosting the electronic commerce capabilities of its banking members. It plans to develop the infrastructure and online standards for its members to enable them to compete aggressively for consumer dollars being spent online. To attract more of the smaller merchants to its pool, it will offer incentives for selecting Visa as their payment default card for online payments. Visa USA, which has 6,000 financial institution members, will also provide an Internet payment gateway for merchants to process Visa transactions and will focus on strengthening security of online transactions. ``We're changing our structure to reflect the new reality and pace of Internet-based commerce and its growing influence on banking,' said Visa USA Chief Executive Carl Pascarella. ``We're now better positioned to help our member banks and merchants thrive in the e-economy, while transferring the security and convenience that consumers expect from the Visa brand in the physical world of the Net.' Visa expects a few Internet Silicon Valley players to join its eVisa board, which is expected to comprise two executives from Visa USA, including Pascarella and Michael Beindorff, the Visa USA executive vice president, who will head eVisa. A handful of online merchants and bank members will also be named to the advisory panel, a Visa USA spokesman said.