E*TRADE Earns Gomez Advisors' #1 Ranking For Second Consecutive Quarter Gomez Review Says E*TRADE 'Simply Does Not Rest On its Laurels . . . Offers More Features, Tools and Services Than its Peers' MENLO PARK, Calif., Sept. 15 /PRNewswire/ -- E*TRADE® Group Inc. (Nasdaq: EGRP - news) today announced that for the second consecutive quarter E*TRADE has earned the number one ranking in Gomez Advisors' quarterly Internet Broker Scorecard. This number one ranking in Gomez Advisors' Fall 1999 Scorecard marks the fourth quarter in the past five in which E*TRADE claimed the top spot for online investing sites.
E*TRADE received top rankings in the Overall Score, Ease of Use and On-Site Resources categories, and also was the top-ranked site for both the Serious Investor and the Hyper-active Trader. During this ranking period, E*TRADE won more number one rankings than any other individual competitor, including Charles Schwab, TD Waterhouse and Ameritrade.
''When you have a single-minded focus on putting customers first, people notice. But we are far from satisfied,'' said Christos M. Cotsakos, chairman and chief executive officer of E*TRADE. ''In the months ahead, we'll be giving consumers even more compelling reasons to use E*TRADE for all their financial needs as we pursue our goal of creating the world's leading electronic personal financial services company.''
According to the just released Gomez review (www.gomez.com), ''E*TRADE continues to add improved functionality to its site, making it the firm to beat on a quarterly basis. E*TRADE simply does not rest on its laurels. E*TRADE simply offers more features, tools and services than its peers and offers them at a competitive price.''
Since the last Gomez Advisors Scorecard results were published, E*TRADE has made a number of site and service enhancements, including:
An enhanced Power E*TRADE offering, featuring special commission rebates as low as $4.95, free streaming Nasdaq Level II quotes, preferred IPO allocations, easier site navigation and an upgraded Trading Desk. Destination E*TRADE 2.0, E*TRADE's next generation web design, featuring faster and more intuitive navigation, a fully integrated E*TRADE Bond Center, an improved Account Services area, a new Stocks and Options area and other improvements. Expanded service and support, including a greatly expanded team of customer service associates available live 24x7x366 via telephone or e-mail and supported by heavy investments in customer support technology and training, an expanded 24-hour online help center and expanded live customer service online forums. An agreement with Instinet, the world's largest agency brokerage firm, to offer online after hours trading to all E*TRADE customers. Customers will be able to trade both listed (NYSE) and Nasdaq equities from 4 to 6:30 p.m. ET. A new IPO Center ''News & Views'' service, combining CBS MarketWatch.com's ''IPO Daily Report'' and Renaissance Capital's ''IPO Intelligence Online.'' ''News & Views'' provides E*TRADE's customers, members and visitors with free access to authoritative, up-to-the-minute public offering news, commentary and calendars. Introduction of a series of proprietary mutual funds, including the E*TRADE Technology Index Fund, Extended Market Fund and the Bond Index Fund, all of which will be advised by E*TRADE Asset Management Inc. and distributed by E*TRADE Securities Inc. The funds are available exclusively to E*TRADE customers, and are in addition to the already existing proprietary S&P Index Fund. Additionally, E*TRADE has filed for an E*TRADE E-Commerce Index Fund and an E*TRADE International Index Fund which are currently in registration. Gomez Advisors' Internet Broker Scorecard is based on a rigorous review of the nation's top 53 online brokerages, across 10 major categories and 150 different criteria. Gomez Advisors is an online leader in providing e-commerce research and analysis. The overall research for the quarterly rankings analyze specific sites through direct examination, e-mails and phone calls to customer service representatives, a survey completed by the respective company and performance monitoring of the site by Gomez Advisors.
On the international front, last week E*TRADE Canada was ranked number one by the Globe and Mail newspaper in Toronto for ''delivering an easy-to-use- service with lots of extras for active investors.''
As further evidence of Destination E*TRADE's popularity with consumers, the site is now number two among all sites worldwide in average minutes per user per month, commonly known as ''stickiness,'' according to figures recently compiled by Media Metrix(TM) and reported by Morgan Stanley Dean Witter in The Internet Company Handbook. According to this report, visitors to Destination E*TRADE spend an average of 66.5 minutes per month on the site, second only to eBay and greater than other popular Internet and financial services sites, including Yahoo!, Charles Schwab and The Motley Fool.
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