To: MeDroogies who wrote (1443 ) 9/15/1999 7:49:00 PM From: KHS Read Replies (1) | Respond to of 2018
Thinking out loud here. ASPT's sales strategy should be a simple one. Divide and conquer the call center. When I sold PBX's, I'd walk away from a prospect if it did not include a call center application. I'd win business by winning the call center. ASPT has executed well over the years, but it can be better. See, the business is moving toward software based solutions versus using bulky proprietary hardware. NT has been modeling their pricing for years in preparation for this evolution. They built more margin into software and accepted less from hardware. This was necessary due to hardware secondary market pricing pressures. Now it is necessary because they are running their software on non- proprietary hardware platforms. See, this it it. Customers can more easily divide the call center element because much of the economies will be gone. The combined PBX/ACD will be a thing of the past. NT and LU reps will be prospecting their base for call center software platform upgrades. The door is now opening, and NT is our Carlton. ASPT can get better penetration into LU/NT's customer bases with proper execution. It will not be easy, but it can be done. Attention all analyst, if you were a sales rep for ASPT, how would you handle your first sales call? What would you say to the prospect? How would you gain interest? If you can't answer these questions, find someone within your firm that can help you. How does ASPT get thousands out there selling and supporting the new mid-range and small call center platforms. Any analyst out there know how this can be done? I wish ASPT would comment in their PR how they plan to do this. Enough said, see ya.