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Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: Enam Luf who wrote (135)	9/16/1999 7:11:00 AM
From: Roy F	Respond to of 139

ClickAction Announced Today as the New Corporate Identity Of MySoftware Company Company Changes Name to ClickAction Inc. (Nasdaq: CLAC) September 16, 1999 12:01 AM Eastern Time PALO ALTO, Calif., Sept. 16 /PRNewswire/ -- ClickAction(TM) Inc. CLAC is announced today as new corporate identity of MySoftware Company MYSW . The change was made to further underscore the company's commitment to the fast-growing e-marketing industry. The Company changes its corporate name to ClickAction Inc., the ticker symbol to CLAC and the e-mail service name to ClickAction(TM) ERM (E-mail Relationship Management). (Photo: newscom.com ) Analysts from Forrester Research expect spending in the e-marketing industry to exceed more than $33 billion dollars by 2004. ClickAction is a leader in the e-marketing industry in terms of number of customers, total revenues, and state-of-the-art technology. ClickAction's ERM addresses the top challenges of Web marketers today: 1) driving qualified prospects to their Web sites in a cost effective manner, and 2) developing profitable on-going relationships with these visitors. ClickAction puts Web marketers on the fast track from click to customer. Today's Events: ClickAction today announces several milestones that are significant to shareholders and interested parties: -- MySoftware Company becomes ClickAction Inc. with a new Nasdaq ticker symbol: CLAC -- ClickAction places its corporate emphasis on the fastest growing segment of the e-marketing industry, specifically e-mail marketing -- ClickAction launches ERM 4.0, an enhanced e-mail marketing service bringing more power and flexibility to the marketer's desktop -- ClickAction's corporate sales signs an additional 30 clients in the last 45 days, expanding the client list to over 80 world-class partners, including LL Bean, Dean & Deluca, Coach, Talbots, the NBA, and Sara Lee. SOURCE ClickAction Inc.; MySoftware Company