MapInfo Launches ReportZone.com-New E-Commerce Site
First Site in MapInfo's e-Commerce Program to Deliver Concise Online Demographic Reports for Effective Market Analysis
biz.yahoo.com
Ok, THIS is the story I wanted to get here most of all! Geographic and Demographic Market Analysis online for $1500 a year? This looks like a cost-effective and useful product for smaller companies for find and target customers. I like this!
Happily Long MAPS,
Duke
(story follows)
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Monday September 27, 8:11 am Eastern Time
Company Press Release
MapInfo Launches ReportZone.com-New E-Commerce Site
First Site in MapInfo's e-Commerce Program to Deliver Concise Online Demographic Reports for Effective Market Analysis
TROY, N.Y.--(BUSINESS WIRE)--Sept. 27, 1999--MapInfo Corporation (NASDAQ/NM:MAPS - news) today announced the availability of ReportZone.com, the first in a series of online services to be rolled out as part of the Company's strategic move into the Application Service Provider (ASP) market. MapInfo's new e-commerce program is an extension of the Company's commitment to provide its location-based applications to more customers via the Internet. The Company plans to offer a series of Web-based applications and services, in addition to demographic reporting, that will utilize MapInfo's technology and information infrastructure on top of the Oracle8i platform, the industry's leading Internet database.
MapInfo's ReportZone offers access to demographic reports on U.S. neighborhoods and easy-to-read site maps for conducting effective market analysis. Online customers can subscribe to ReportZone from MapInfo's Web site and use it to quickly access demographic reports and to create and display thematically shaded maps, which more easily identify market opportunities based on geo-demographic analysis.
''ReportZone enables MapInfo to provide more customers with new and better ways to understand their markets and serve their customers,'' said John Cavalier, president & CEO, MapInfo Corporation. ''Through e-commerce on the Web, MapInfo is bringing to the public domain the value it has already been providing to customers in service industries and the public sector who have incorporated MapInfo technology into their intranet applications.''
According to David Sonnen, ISSI/IDC consultant, ''People want to do a better job of understanding their own business by using demographic reports and mapping capabilities. By offering access to this type of spatial and demographic information via the Internet with ReportZone, MapInfo is out in front of a rapidly growing trend.''
''ReportZone offers organizations the fastest and easiest way to obtain targeted demographic reports over the Internet,'' said Michael Hickey, group vice president, operations, MapInfo Corporation. ''ReportZone combines the most accurate site location information with demographic data from The Polk Company, enabling our online customers to perform in-depth analysis of their markets. For example, commercial real estate brokers, who traditionally purchase paper reports from service bureaus to determine the ideal site location for their customers, will now be able to access complete and up-to-date reports and maps on the Web any time of the day or night.''
Features and Benefits of ReportZone
Data subscribers looking for specific demographic data in the form of site reports usually wait hours or even days for hard copy information to be faxed or mailed to them from their data provider. With MapInfo's ReportZone online service, subscribers can instantly access unlimited reports and site maps for radius-defined areas anywhere in the United States. In addition, they can add multiple points onto a map by entering location information, and zoom in and out, or pan and add rings to points on a map. They can also save maps as GIF images, embed them into a report or print them to analyze markets for new site selections or for other market development decisions.
An advantage of ReportZone is the quality of the demographic data from The Polk Company, which specializes in data collection regarding consumers in the United States. The Polk Company is renowned for its extensive consumer, demographic and lifestyle databases covering more than 110 million households in the United States.
Using ReportZone.com
Creating reports with ReportZone is simple and effective. Customers simply log onto www.ReportZone.com, type in an address of the specific household, press one key and the household appears on a map. Thematic shading can then be used on the maps to display various demographic categories associated with that household and ring studies can also be used to obtain data about the region surrounding that particular household.
Pricing and Availability
MapInfo ReportZone is available now. Cost of a monthly subscription is $150 and an annual subscription is $1,500.
About MapInfo
MapInfo Corporation is a leading provider of Internet-enabled products and solutions for business intelligence applications. MapInfo solutions enable customers to transform information into business advantage by discovering unseen patterns and trends in their corporate databases. This leads to better business intelligence, improved customer relations, and bottom line performance, especially for organizations with vast physical and information infrastructures that need to understand marketplace demographics, manage assets, and allocate resources to compete effectively. Headquartered in Troy, New York, MapInfo is a global company with products and solutions available in 20 languages and a network of strategic partners and distribution channels in 58 countries. For more information, visit MapInfo at www.mapinfo.com.
MapInfo, MapInfo Professional, MapInfo logo, MapX, MapXsite, and SpatialWare are registered trademarks, and MapInfo MapXtreme, StreetPro, TargetPro, and Coverage Locator are trademarks of MapInfo Corporation in the United States. Other products named herein may be trademarks of their respective manufacturers and are hereby recognized.
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Contact:
MapInfo Corporation
Barbara Pilliod, (518) 285-6000
barbara_pilliod@mapinfo.com
or
Schwartz Communications
Lauren Arnold/Jane Sinclair, (781) 684-0770
laurena@schwartz-pr.com |
