*4anything.com Launches Affiliate Marketing Program, First for A Vertical Portal Network*
Network Partners with LinkShare to Offer Six-Cents-Per-Click Commission
PHILADELPHIA, Sept. 15 /PRNewswire/ -- The 4anything.com Network today announced the launch of its affiliate marketing program and a partnership with LinkShare Corporation, the worldwide leader in affiliate marketing programs for companies doing business on the Web, to develop and manage the program. Effective immediately, 4anything.com will use the tens of thousands of unique, qualified members of the LinkShare Network to drive traffic to the 4anything.com Network.
''With this partnership, each new 4anything.com affiliate can tap into the wealth of information on each of our 1,000 affinity-based portals to enhance their existing site content,'' said Vincent J. Schiavone, founder and CEO of the 4anything.com Network. ''Our relationship with LinkShare will make it easy for affiliate sites to add value for their users by targeting specific vertical portals in our network.''
Affiliates of the 4anything.com Network will receive a referral fee of six cents for every user they direct to the 4anything.com homepage, or a selection of the 3,000 guide sites in the network, such as 4Shopping.com or 4News.com. LinkShare will act as an independent third party, tracking and verifying customer referrals and transactions and calculating the commissions for each affiliate. 4anything.com affiliates will be able to choose from a wide selection of pre-designed, ready-to-install banners, buttons and text links, as well as other elements for their sites such as search functionality.
''We are excited to extend LinkShare's experience in building and managing partnership-based marketing programs to the vertical portal network model,'' said Heidi Messer, president of LinkShare Corporation. ''LinkShare will help 4anything.com broaden their user base and increase their revenue by providing easy access from affiliate sites to related sites of interest in their network.''
Becoming a 4anything.com affiliate member is an easy way for webmasters to take advantage of one of the most competitive click-through offers on the Web. Joining the program is simple, and webmasters are even provided with the appropriate HTML code to add to each 4anything.com link on their site.
''The marketing expertise of LinkShare Corporation gives 4anything.com affiliates a fully-featured program, complete with third-party audited reporting,'' said Alison Rabschnuk, director of affiliate marketing for 4anything.com. ''4anything.com is committed to helping its affiliate sites increase revenue by offering the most effective links and banners and a premium per-click incentive.''
Webmasters can sign up for the 4anything.com Affiliate Program by completing a short registration form at linkshare.com, free-of- charge. Once registered, simply log in to LinkShare at linkshare.com, choose ''Join Programs'' and select the 4anything.com Affiliate Program link. For additional information, visit 4a2z.com.
About LinkShare Corporation
LinkShare Corporation (http://www.linkshare.com) is the worldwide leader in affiliate marketing programs for companies doing business on the Web. In 1996 LinkShare created the concept of and launched the first affiliate network, a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages the largest affiliate network, which includes tens of thousands of affiliate sites and more than 300 leading merchants, including 1-800-Flowers.com, Borders.com, CBS SportsLine, Dell Computer, Omaha Steaks, Outpost.com, and Virtual Vineyards. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services, and support for any performance- based partnerships that they choose to create. Companies use the LinkShare Network(TM)to create cost-effective, measurable programs to generate revenue, acquire customers, encourage trial, increase click-throughs and increase brand awareness. LinkShare, backed by investors including Comcast and the Internet Capital Group (Nasdaq: ICGE - news), is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.
About 4anything.com
4anything.com (http://www.4anything.com) redefines Internet search through its branded network of over 3,000 vertical community portals, offering an enhanced Net experience through direct access to the best content, interaction and commerce available online. Each site is branded with the number ''4'' and the topic, creating easy-to-remember names, such as 4Wine.com, 4Baseball.com, 4Autoinsurance.com, and 4Philadelphia.com.
Free of charge, the 4anything.com network delivers the brands and services users expect to find on the first page of results, neatly organized under useful headings. Further, each portal provides online community built around users common interests.
4anything.com has formed alliances with some of the leading content providers and directories on the Internet. By partnering with other content providers and distributors of information, 4anything.com is able to reach an international community of millions, and still cater to each individual's most specific needs. The company has a strategic partnership with Safeguard Scientifics (NYSE: SFE - news). The company also has business alliances with Reuters, RemarQ, Chek, Inc., AccuWeather, and InfoSpace. 4anything.com is headquartered near Philadelphia in Wayne, PA and has offices in Los Angeles, CA.
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