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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (6977)	9/16/1999 10:20:00 AM
From: Mohan Marette	Respond to of 12475

Today's quote from Basu. "To defeat the BJP, we have decided to support the Congress. The question of political morality does not arise." ~ Jyoti Basu

To: Mohan Marette who wrote (6977)	9/16/1999 10:43:00 AM
From: JPR	Read Replies (2) \| Respond to of 12475

Mohan: Remember that in the Indian villages and small towns, for every newspaper sold, there are many more who listen to that one newspaper read to them. For every TV and Radio, there are many more users. So the reach is more than the sales figures. JPR

To: Mohan Marette who wrote (6977)	9/16/1999 10:57:00 AM
From: Nandu	Read Replies (1) \| Respond to of 12475

I see 'Eenadu' is No.2. 'Malayala Manorama' appears to have slipped in its standing but I see 'Mathrubhumi' is in the list as well. The entire population of Kerala is less than 3 crores. If we assume that 60% of this population is old enough to read, the 90.6 lakh readership implies that Malayala Manorama has half the market sewn up. It is very difficult to grow beyond this, especially since Kerala is already as literate as it is ever going to be and its population has stabilized. A related point. Did you see that article in Rediff which said that an "equitable" redistribution of Loksabha seats will give Kerala 18 instead of the present 20? Ah..., the rewards of population control!

To: Mohan Marette who wrote (6977)	9/17/1999 12:11:00 PM
From: Shivram Hala	Respond to of 12475

Vernacular newspapers top readership ratings There seems to be a difference in the article you posted from the deccan herald and the one that I'm posting from India-Today. Either way the surveys shows interesting demographics. Would readership equate to copies sold. In chai shops One paper would be read by many people who go there for chai. india-today.com India-Today: Newspapers Daily Thanthi (Tamil) 9.45 m Dainik Jagran (Hindi) 9.23 m Malayala Manorama (9.21 million) Eenadu (Telugu)8.35 m Matrubhumi (Malayalam)6.95 m, Dainik Bhaskar(Hindi) 6.83 m Punjab Kesari 5.7 m Lokmat (Marathi)5.45 m Dinamalar (Tamil) 5.04 million Gujarat Samachar 4.87 million. Magazines Saras Salil 8.06m readership Grihshobha 6.73 million Malayala Manorama 6.43 million Manohar Kahaniyan (Hindi) 6.4 million Cricket Samrat Hindi 5.69 million India Friday (English) 5.58 million, India Friday (Hindi) 4.98 million Filmfare (English) 4.96 million Satyakatha (Hindi) 4.75 million Kumudum (Tamil) 4.67 million.