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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?


To: JPR who wrote (6989)9/16/1999 11:56:00 AM
From: Nandu  Read Replies (1) | Respond to of 12475
 
the survey cites reach/readership, not circulation.
I am learning more and more everyday.
I am a bit confused about the semantics/meaning of these words.


This one is very simple, JPR. If a household has three people who read a newspaper, and together they buy one copy, the incremental readership is three, while the incremental circulation is one.

Malayala Manorama, btw, still advertises itself as the newspaper with the maximum circulation in India.