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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (44883)	9/16/1999 4:02:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

C-Cube Fire Wire....................... To: JEFF K who wrote (43868) From: John Rieman Saturday, Aug 14 1999 12:05PM ET Reply # of 44884 C-Cube's "Fire Wire" core................... ptltd.com Phoenix Technologies' IEEE 1394 Core Licensed by C-Cube Microsystems 40th License Points to Trend in Consumer Electronics SAN JOSE, Calif. (April 6, 1999) - Phoenix Technologies Ltd. (Nasdaq: PTEC) - the global leader in foundation and connectivity IP software - today announced that C-Cube© Microsystems (Nasdaq: CUBE), the industry leader in integrated digital video silicon and systems solutions, has become the 40th customer to license Phoenix's© IEEE 1394 intellectual property (IP) products. Under the terms of the license, C-Cube will be able to use Phoenix's 1394 device controller core and development tools for the development of next-generation consumer multimedia and DVD products. C-Cube joins a fast-growing list of companies that have licensed Phoenix's silicon-proven 1394 IP cores, such as Fujitsu Microelectronics, LSI Logic, as well as a number of other leading developers of technologies for consumer electronics. The trend for designing IEEE 1394 into consumer electronics devices lies in its high-bandwidth and peer-to-peer capabilities, which are well suited for high-speed, data-intensive products. Unlike other connectivity standards, which were first evangelized by the PC industry, IEEE 1394 is being quickly embraced by big consumer electronics providers, such as Sony, Philips, and Panasonic. "Nearly all manufacturers that supply products for markets such as notebook computers, digital cameras and digital set-top boxes, have designated IEEE 1394 as their next generation high-speed digital interface," said Mark Kirstein, director of research, Cahners In-Stat Group. "Over the next five years, annual shipments of devices incorporating the IEEE 1394 interface will increase to hundreds of millions of units." Designing IEEE 1394 capabilities into a product can be a difficult task due to the complexities of the specification. In comparison to USB, for example, IEEE 1394 is more difficult to design and verify. However, using silicon-proven IP cores relieves designers of the time and cost of developing a detailed understanding of the specification and verifying that they have implemented the nuances correctly into their designs. "Phoenix Technologies has been involved with the 1394 Trade Association's Development Group from the very early stages, which has provided us with an intimate knowledge of the spec and its implementation," said Laurent Gharda, vice president of marketing, Phoenix Technologies. "Phoenix's silicon-proven IP cores allow product design teams to quickly incorporate 1394 capabilities, which helps reduce time-to-market as well as development cost and risk. In addition, when an engineer implements Phoenix's IP into a design, significantly less time is spent developing standards-based functionality - engineers can therefore devote a larger portion their time focusing on product innovation." Phoenix's synthesizable IEEE 1394 cores, which include the latest enhancements to the IEEE 1394a specification, are offered in both Verilog-HDL and VHDL. The re-useable cores are technology-independent, and can be easily targeted to multiple process technologies. Phoenix's complete 1394 design solution includes link, analog and digital PHY cores, as well as software stacks and drivers. The company's test methodology ensures that its cores offer the highest level of reliability in the industry. "Phoenix" is a registered trademark of Phoenix Technologies Ltd. All other trademarks are the property of their owners. ¸ 1998, 1999 Phoenix Technologies Ltd. All Rights Reserved.