To: Smart Investor who wrote (30869 ) 9/16/1999 8:19:00 PM From: tang Read Replies (2) | Respond to of 41369
Years ago, all credit cards charge membership fee, ranging from $45 - $90/year. You must 'pay' the credit card company first before you can use their card to 'buy'. Then Visa/Master cards lowered their annual fee, American Express did not, the market share of Amex card started losing ground. When Discover Card started 'no member fee' card, all Visa/Master/Amex cards are losing market shares, but Master/Visa cards turned to 'no fee card' quickly, so they held the largest shares still, but not Amex card, so Amex card lost ground, their stock went down to $20 - $22 in early 90, Amex old Chief resigned. Amex stock gains ground started in 1995 because the new chief recognized the 'free' trend, Amex issued Optima card to gain market, they also stepped into Visa/Master territories, so Amex is now $138. It took Amex 5 years to recover and now they are issuing another card called 'Blue'... I wonder how many of us here not having 1 or 2 'free member fee' credit cards today and also use them to purchase? I hope AOL seriously recognize the new trend of 'lower fee' or 'free' and cope with it as soon as possible, don't treat them lightly and don't wait. With MSN's $6/month ISP fee and NetZero, AltaVista's free ISP, their combined names is enough to stick in the mass market, they are not local small timers. ATT sees their advantage because CABLE won't go for free for quite a while, holding the pipe is good for them becuase they can own the next wave's ISP to 60% in USA after free dial-up became irresistable trend. Today's USWEST's offer of $19/month for a DSL connection will become a trend too, just look at MCI's 5 cents/minute forced ATT to lower their fee and followed by a lay-off... I think AOL should plug in Netscape for free ISP in USA as soon as possible to swallow all the markets before too late, as AOL Britain chief said 'if we have to bleed our customer out to other free ISP, we might bleed them into our own free ISP', at least the eyeball counts hold. My 2 cents.