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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?


To: Jim Willie CB who wrote (41606)9/17/1999 9:22:00 AM
From: Sawtooth  Respond to of 152472
 
Looks like Mr. Greenspan is now pronouncing on Y2k:

· Alert: Greenspan-major Challenge of Y2K Is Individuals' Response to 'Unwarranted Fears' - Reuters - Fri 8:44am
· Alert: Greenspan-fears of Widespread Y2K Disruptions Waning, but Not Yet 'Home Free' - Reuters - Fri 8:44am
· Alert: Greenspan-recent Fed Steps Should Ensure Ample Liquidity, Relieve Y2K Pressure - Reuters - Fri 8:44am
· Alert: Greenspan-inventory Building Before Y2K Could Bring Bottlenecks, Market Pressure - Reuters - Fri 8:44am



To: Jim Willie CB who wrote (41606)9/17/1999 9:44:00 AM
From: Ruffian  Read Replies (1) | Respond to of 152472
 
Red Herring On Q>

Qualcomm pushes chips, not
phones

By Vanessa Richardson
Redherring.com
September 17, 1999

To keep its sales and stock pumped, Qualcomm
(Nasdaq: QCOM) will need guts.

And "guts" -- communications
chips and software -- happen to be
what Qualcomm makes best. And
now that it's unloading its signature
cell phone products group, the
company has more need than ever
to find buyers for its wireless
technologies.

On Tuesday, Qualcomm
announced plans to sell its handset
division by the end of the year in
order to focus on the more lucrative business of selling
wireless technology to manufacturers. Investors
cheered the decision, boosting the company's shares 11
percent to a Wednesday close at $173.88.

A possible buyer for the handset
division, Ericsson (Nasdaq:
ERICY), announced Wednesday
that it had no interest in buying the
Qualcomm unit. Analysts say that
leaves as possible buyers Korea's
Samsung, Japan's Matsushita
(NYSE: MC), Europe's Philips
Electronics (NYSE: PHG), and
Alcatel (NYSE: ALA), each with
strong reasons for expanding their
presence in the United States.
"This is the best way for an
overseas company to break into North America market
and either enter or expand the CDMA market," says
Merrill Lynch (NYSE: MER) analyst Michael Ching.

Despite comprising 45 percent of total sales, profits
from cell phone sales barely contributed to the
company's bottom line and are sinking fast. By contrast,
chips and software have kept Qualcomm sailing. The
company still must rethink its strategy, says Mr. Ching.
"The whole revenue model will have to be recalibrated,"
he says. For now, losing the handset division shouldn't
damage earnings.

CASHING IN THE CHIPS
In announcing the potential sale, Qualcomm affirmed its
ability to meet analysts' expectations of 87 cents a share
for its fiscal fourth quarter ending September 27. The
company is on track because of steadily increasing
royalties earned from other cell phone companies that
use its patented CDMA technology. For its third quarter
this year, such royalties generated $93 million, or
roughly 10 percent of total company sales. Put another
way, those royalties grew 97 percent compared to the
same quarter last year.

Many analysts expect Qualcomm's CDMA to become
the linchpin of a globally compatible line of "third
generation" phones, which should help fuel the
company's growth at an annual rate of 33 percent over
the next five years. That promise has helped boost
Qualcomm's shares 560 percent this year. "Why go
through all the hard work of making the phones when
you can just sit back and collect licensing fees from the
other people who make the phones?" asks SG Cowen
analyst Wojtek Uzdelewicz.

Qualcomm originally launched its CDMA technology
against two other cell phone standards: TDMA and
GSM. Now that CDMA is the standard in Korea and
Japan, and is rapidly being accepted in the fast-growing
U.S. market, Qualcomm thinks that reaping royalties
from its widely adopted technology will generate profit
enough.

"It's best for Qualcomm to focus on the fast-growth
CDMA chip market, since it basically developed that
technology," says Mr. Uzdelewicz. "The mobile phone
market is one in which unless you have a volume of 30
to 40 million handset sales, it's very hard to have a profit
margin."

HANGING UP THE PHONES
In its third quarter ended June 27, Qualcomm sold 1.7
million handsets. But cell phone prices have been
dropping faster lately, with 30 percent markdowns this
summer compared to just 15 to 20 percent over the past
few quarters. This has lowered Qualcomm's operating
margins in handsets, which makes up half of total
revenues, down to one to two percent. Nokia (NYSE:
NOK) and Motorola (NYSE: MOT), by comparison,
have operating margins of 19 percent and 10 percent,
respectively.

The next step for Qualcomm is to get its CDMA chips
into things besides mobile phones. It has a 90 percent
share in that market, but competition will eventually
drive that down to 65 percent, conceded Qualcomm
president Rich Sulpizio at a Hambrecht & Quist (NYSE:
HQ) technology conference last spring.

Because CDMA is already used in PalmPilots and
smart phones, company officials think other wireless
device makers will be easy to woo. Mr. Sulpizio stated
that he sees no reason why the chips can't go into
laptops and other wireless devices.

If Qualcomm is to make the transition from phones, that
needs to prove true.

Qualcomm

Ericsson

Nokia

Motorola