To: grok who wrote (29816 ) 9/18/1999 12:42:00 AM From: Dave B Read Replies (2) | Respond to of 93625
KZ, I'm going to agree with some of the things you said and disagree with some of the them. Here goes:<(and this is the entire point that I've been trying to make): Rambus may not be a slamdunk, folks> Partially agree. Anything can still happen. We're all playing the probabilities. I'm not convinced that this was the original point you were trying to make -- I think this might be a fallback position for you.<Who cares since this is a done deal so why not just go long rmbs and make millions.> I agree with you that this shouldn't be the attitude.<your horse didn't get to the front by running faster -- Intel tied it to the pace car> Disagree. Let's go back to the 1995 timeframe. Rambus is basically a nowhere company. As every business does, Rambus is approaching all of the possible customers for its technology, trying to get them to use it. They're looking for the big deals, the same way that the hard drive manufacturers try to get Intel to standardize on their new drive interfaces (which are under continual development) and to get the boxmakers to standardize on their drives, or the same way the memory manufacturers are trying to get Intel to standardize on their new memory designs (like the SLDRAM consortium did). Rambus did, in fact, get to the front by running faster than any of the competition. Intel specifically did not select SLDRAM. Rambus won the big deals! They won Intel. They won Sony (which didn't have to pick RDRAM -- it's unrelated to Intel). They won Nintendo (same comment as for Sony). And on and on. Forget Intel for a second, one of the things that has impressed me about Rambus has been the ability to get the momentum rolling for their products. They've managed to work with some of the most advanced engineering companies in the world to get them to use their solution (which is why I find the "Rambus snookered everyone" argument rather silly). And following the winning of the big deals, they've worked hard to keep their customers (Intel, Sony, etc.) satisfied. One of Intel's concerns is the fragmentation of the standards -- Rambus worked with Intel to ensure that certification programs were in place. Intel is facing resistance by the manufacturers -- Rambus agrees to work with a group of the manufacturers to make RDRAM a more profitable solution for them. Rambus continues to do the right things at the right time to support it's customers.<If Intel actually offered a true choice Rambus would be nowhere because almost everyone would be taking the other choice> Disagree, kind of. Even though Dan gave the wrong answer, he brought up a good point when he was discussing AMD. Intel doesn't have to offer alternatives -- Via and all the others can offer those alternatives. Via can bring out a chipset that support DDR DRAM for the PIII, and if performance is better, it will pick up more market share. And just as we saw with PC-133, Intel would probably react by doing the same. We'll just have to see what support is provided by all the chipset vendors. Intel doesn't have 100% share in this chipset market, as much as they'd like to. Dave