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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: Spytrdr who wrote (8542)9/19/1999 9:59:00 PM
From: ecommerceman  Read Replies (1) | Respond to of 13953
 
Spy--I'm grateful that E*Trade is second in site "stickiness," but I also have to admit that I, at least, almost never visit it (I'm not doing much trading these days--I only own EGRP and WAVX); I've got my portfolio watch list at SI (although I hate the new SI, for the most part), and I find E*Trade's discussion thread absolutely indecipherable. I do visit the Briefing.com function from time to time (I wish they had an archive feature, however, and I'd stay longer), but that's about the only reason I have to visit. Am I missing something?



To: Spytrdr who wrote (8542)9/19/1999 10:34:00 PM
From: Spytrdr  Respond to of 13953
 
MORGAN STANLEY DEAN WITTER 9
This memorandum is based on information available to the public. No representation is made that it is accurate or complete. This memorandum is not an offer to buy or sell or a
solicitation of an offer to buy or sell the securities mentioned. Please refer to the notes at the end of this report.
Table 11
Top 50 Internet Sites/Networks Ranked by Average Minutes/User/Month 6
Unique Avg Pages/ Avg. Minutes/
Reach %** Visitors (000)** Visitor/Month** User/Month**
ALL DOMAIN NAMES AND PROPERTIES 100.0 61,128 441.2 450.1
1 eBay* 11.8 7,184 123.3 125.5
2 Etrade.com 2.6 1,603 35.3 66.5
3 Microsoft Sites* 53.0 32,379 43.1 66.0
4 Yahoo Sites* 51.0 31,199 63.7 64.6
5 Pointcast* 1.1 657 288.6 57.2
6 USA.net Services* 1.7 1,021 40.0 53.8
7 Uproar* 3.5 2,120 15.5 47.3
8 Mpath Interactive 1.1 683 17.1 46.2
9 Schwab.com 1.3 816 31.9 43.9
10 Excite Network* 28.5 17,423 24.7 33.7
11 Alexa.com 1.2 733 21.6 31.7
12 deja.com 2.8 1,719 37.0 31.6
13 Ancestry.com Sites* 1.7 1,019 31.6 31.5
14 PlanetDirect.com 1.1 692 14.8 31.1
15 Go Network* 35.1 21,474 28.3 31.0
16 Headhunter.net 0.8 481 46.2 30.5
17 The New York Times* 4.0 2,441 20.1 30.5
18 Motley Fool* 1.8 1,125 51.0 30.3
19 Prolaunch.com 1.2 711 26.7 29.6
20 Homestore.com (RealSelect Networks)* 2.8 1,701 28.5 29.0
21 Onsale.com 2.3 1,425 23.5 28.6
22 Turner Interactive* 13.9 8,491 19.7 27.7
23 PicPost.com 1.0 633 20.0 27.5
24 Rootsweb.com 1.5 937 28.1 27.1
25 Concrete Media* 0.4 249 25.4 25.3
26 America Online Websites* 65.9 40,305 26.5 24.1
27 Dow Jones Interactive* 1.8 1,099 20.1 24.0
28 Fidelity.com 1.7 1,059 19.7 23.2
29 WellsFargo.com 1.2 740 34.8 22.4
30 Delphi.com 2.1 1,266 16.6 21.4
31 FamilyTreeMaker.com 1.2 752 19.9 21.1
32 Time Warner Online* 22.0 13,450 16.1 21.1
33 QVC* 1.4 858 23.3 21.0
34 NBA.com 1.8 1,106 15.0 21.0
35 Monster.com 2.8 1,739 30.0 20.9
36 Spinner.com 1.0 615 18.9 20.9
37 ZDNet Sites* 13.0 7,959 18.9 20.8
38 FirstAuction.com 1.8 1,110 5.5 20.7
39 Gay.com Network* 0.5 280 11.1 19.5
40 NBC Network* 11.9 7,260 12.6 19.4
41 USA Today* 4.8 2,955 14.6 18.9
42 TY.com 2.5 1,558 20.8 18.5
43 PriceWatch.com 1.0 633 13.7 18.5
44 AT&T Web Sites* 9.7 5,911 15.3 18.3
45 Shockrave.com 1.1 702 10.6 18.3
46 Ask Jeeves* 4.0 2,430 13.7 18.1
47 NASCAR.COM 2.2 1,322 13.3 18.0
48 BellSouth.com* 1.4 856 12.7 17.8
49 Insidetheweb.com 1.8 1,095 13.0 17.7
50 Quote.com 1.2 762 16.5 17.6
6 Source: April 1999, Media Metrix, Avg. Minutes/User/Month is a frequency metric indicating the ?stickiness? or attractiveness of a Web site or property and measures the average amount of time the average
visitor to the site spends on the site during the month.
* Consolidated Properties (see page 13); ** Based upon Home/Work unduplicated reach.
Included in Report