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To: ynot who wrote (21938)9/20/1999 3:13:00 PM
From: Susan Saline  Respond to of 43080
 
Monday September 20, 2:33 pm Eastern Time

J. Jill shares slide 40 pct

NEW YORK, Sept 20 (Reuters) - Retailer J. Jill Group Inc. has scheduled individual calls with Wall Street analysts following a 40 percent drop in its share price Monday, according to one analyst who covers the firm.

Courtney LeClercq of Johnson Rice in New Orleans, said the Hingham, Mass.-based company had not explained the drop in the share price, but had scheduled calls for Tuesday to speak individually with analysts
who cover the firm.

The Hingham, Mass.-based company sells clothing and accessories aimed at affluent women over 35 years old.

Its share fell 4-9/16 to 6-13/16 Monday and the stock was among the most active 25 on the Nasdaq Stock Market.

The company did not return calls made to executives and to a spokesman. Several analysts who also cover the company were not immediately available.

LeClercq said the company had not spoken with Wall Street analysts for some time.

''What the call has to do with, I can't tell yet. But they want to speak with the analysts individually,'' she said.

J. Jill sells products through two catalogues: J. Jill and Nicole Summers. Last month, President and Chief Executive Gordon Cooke said it planned to open its first two J. Jill retail stores, with one in Natick, Mass. and the other in Providence, Rhode Island in November 1999. It also laid out plans to open 10-12 stores by the end of fiscal 2000.

In its statement released last month, the company listed risks and uncertainties that could affect its results. They included, among
others:

-- the success or failure of the J. Jill retail store and e-commerce initiatives;

-- the success or failure of the repositioning of the Nicole Summers concept;

-- the success or failure of new customer acquisition efforts, failure of the Company or its significant vendors or of suppliers to become Year 2000 complaint;

-- significant changes in customer response rates, change in competition in the apparel industry, general economic and business
conditions.

According to First Call, Wall Street expects the company to earn $0.08 a share in the third quarter and $0.38 in the fourth quarter.