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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: Mad2 who wrote (963)	9/21/1999 9:56:00 PM
From: out_of_the_loop	Read Replies (3) \| Respond to of 5582

<<<Howard do you really think these mundane details mean anything. >> Uh, duh, yes. I asked you for facts you answer with a bs question. Nice work. Statistics. Meaningful data. I guess the real answer is "no - if you are short this stock" or "yes - if you have a cold". <<QGLY claims "the only zinc loz proven to reduce the duration of the common cold in a double blind study". Thats a definitive statement, yet they give up sales to me too look alikes that may or may not be as effective>> Also a nice answer when I ask you for facts. That sentence means what now exactly? << where advertizing (takes lots of money) comes in. P & G and other consumer marketers don't rely on technical details to sell. They make good products, market the brand and use their distribution strength to get it prominently on shelves. From a consumer advertizing perspective GUMM claims have no more impact than QGLY's>>> Uh gee how do you know? They have not been significantly advertised yet. <<I'd argue that Cold Ease loz's are more saleable, because the delivery is more convient and socially acceptable. How many people will carry loz's in their pockets and pop them on the train. A lot more than will carry a bottle, shove it in their nose.......>> Zicam is taken about every 4 hours; people take enemas when they think they need them, too. What bait and switch answers for a simple request for data to back up a claim... Good night.