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To: Michael $ who wrote (98553)	9/22/1999 12:32:00 PM
From: Michael $	Respond to of 119973

Out BBSW even

To: Michael $ who wrote (98553)	9/22/1999 12:32:00 PM
From: Bouf	Read Replies (1) \| Respond to of 119973

SYBR..NEWS..I like it!!! Wednesday September 22, 11:42 am Eastern Time Company Press Release Synergy Brands Subsidiary, BeautyBuys.com signs 3 Year, $1,000,000 Commitment With Lippe Taylor, A Leading Marketing and Public Relations Organization NEW YORK--(BUSINESS WIRE)--Sept. 22, 1999--BeautyBuys.com, Inc. a subsidiary of Synergy Brands, Inc. (NASDAQ:SYBR - news), announced today that the company has appointed Lippe Taylor as marketing and public relations counsel for a three year period, effective immediately. Lippe Taylor, a professional communications firm, specializes in the beauty, fashion and healthcare industries. Their client list includes companies such as Procter & Gamble (NYSE:PG - news), Sara Lee Corp. (NYSE:SLE - news), The Andrew Jergens Company, Intimate Brands, Inc. (NYSE:IBI - news), Callaway Golf (Apparel and Skin Care), Nordstrom (NYSE:JWN - news), and Sears Circle of Beauty (NYSE:S - news) Maureen Lippe, President of Lippe Taylor and former fashion and beauty editor of Vogue and Harper's Bazaar indicated that she was impressed with the depth of merchandising and procurement knowledge of the BeautyBuys.com, Inc. management team. ``It is exciting for me and my staff to be assigned the task of bringing world wide attention to BeautyBuys.com. We will provide the company with a wide range of merchandising and public relations efforts that will include, product development & presentation, celebrity spokespersons & consultants, magazine exposure, and media events,' said Ms. Lippe. ``Public Relations is an essential ingredient for the success of BeautyBuys.com and we have chosen one of the foremost consultants to represent our company and assist us in making the site even more appealing to our customers. Lippe Taylor is a premier product and retail merchandising organization that will play a major role in helping us achieve our revenue and market share objectivity,' said Thomas Barbella, President of BeautyBuys.com. BeautyBuys.com offers a wide selection of more than 5000 nationally branded beauty, fragrance, hair care and health care items. The retail site has been open since early 1999 and has pioneered many innovations in beauty products merchandising on the Internet. -------------------------------------------------------------------------------- Contact: