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Wednesday September 22, 5:19 pm Eastern Time
Company Press Release
SOURCE: High Speed Access Corp.
High Speed Access Corp. Leads Launch of WebSmart Kids Program for Parents
Organizations Team-up to Create Web Site to Teach Families Media Literacy Skills for the Internet
DENVER, Sept. 22 /PRNewswire/ -- High Speed Access Corp., (Nasdaq: HSAC - news), Cable in the Classroom and five other organizations have teamed-up to create WebSmart Kids, an educational initiative designed to help parents make going online a safe, enjoyable and educational experience for their children.
Other supporters of this project include the LMC Community Foundation, the Jefferson Foundation, Tigh Tech Publishing and Design Group and Communigraphics Corporation, all of Colorado and E-WRITE of Maryland.
The WebSmart Kids program consists of two components -- an informational brochure and a web site both targeted at parents. Each piece focuses on teaching media literacy skills to help kids judge the value and the truth of the Internet messages they receive and to foster a safe, positive Internet environment.
The brochure directs parents to the WebSmart Kids web site, and will first be distributed to the parents of more than 250,000 students in five of the largest Denver Metro school districts. The brochure will also be made available nationally through Cable in the Classroom and cable operators for use in their local schools and communities.
The web site (www.websmartkids.org) includes an interactive questionnaire that lets parents gauge their knowledge of the Internet, media literacy and Internet safety. It also teaches parents about media literacy and how to apply media literacy skills to the Internet. This includes giving parents and their kids a hands-on experience in learning about the Internet and the many messages it sends through activities they can do online together.
''HSA Corp. is committed to, and believes in, Internet education for parents,'' said Ron Pitcock, President of High Speed Access Corp. ''Partnering with Cable in the Classroom, an organization dedicated to promoting effective use of the cable industry's educational resources, enables us to focus on Internet media literacy, an important effort during this wave of technological change.''
''Cable in the Classroom member networks and cable companies want students to be critical consumers of television and online content. We are happy to join the WebSmart Kids partners in providing parents and teachers with tools for effective use of the Internet's rich educational resources,'' said Megan Hookey, Managing Director of Cable in the Classroom. ''The first step is to share web time with our children. Then together develop media literacy skills,'' said Hookey.
The partners, several of whom are Colorado-based organizations, initiated this effort in memory of and tribute to the courageous students and teachers of Columbine High School.
''The Columbine tragedy touched us deeply. We wanted to do something lasting that could make a difference to a wide-spread group of children and families,'' said Kent Oyler, Chief Strategy Officer for HSAC. ''Our goal is to encourage parents to take an active role in their child's Internet involvement and help them foster a safe and positive Internet environment.''
For more information about the web site, or to order an electronic copy of the brochure, please call Amy Sperber, Director of Public Relations for High Speed Access Corp. at (303) 256-2033. WebSmart Kids is a non-profit educational effort.
High Speed Access Corp. (Nasdaq: HSAC - news) is a leading provider of high-speed Internet access via cable modem to residential and commercial end users in exurban areas. It enters into long term exclusive contracts with cable operators to provide the operators with its services. The Company typically pays its cable partners a portion of the monthly fees it receives from the end users in exchange for the opportunity to access and provide service to the cable partner's subscribers. High Speed Access Corp. completed its initial public offering on June 4, 1999 and is traded on Nasdaq under the symbol HSAC. The Company's investors include Vulcan Ventures, Inc., an affiliate of Microsoft co-founder Paul Allen, which owns approximately 37.4% of HSAC. Mr. Allen also controls Charter Communications, Inc., the nation's fourth largest cable operator. Other significant HSAC investors include Microsoft Corp., Cisco Systems, Inc., and Com21, Inc.
Cable in the Classroom, a non-profit service of the cable television industry, seeks to match the industry's resources with the needs of schools. Cable in the Classroom members support schools by providing free cable connections and monthly service to qualified schools, free high-speed Internet connections (where available) and more than 500 hours of commercial-free, educational programming from over 40 cable networks each month.
For additional information about the WebSmart Kids partners, please visit the web site at www.websmartkids.org.
SOURCE: High Speed Access Corp.
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