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To: GST who wrote (78085)9/22/1999 8:43:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 164684
 
Yeah, but the leaders are leading and that's fine with me.

Breadth was bad in December, 1994, too. Cumulative breadth was making new lows. It was a great time to buy obscenely-overvalued issues like Cascade, Stratacom and Ascend.



To: GST who wrote (78085)9/22/1999 9:04:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Dell aims for wider appeal in new marketing push
By Nicole Volpe
NEW YORK, Sept 22 (Reuters) - Dell Computer Corp. <DELL.O>
on Wednesday unveiled new computer products including laptops
in new colors and a personal computer/stereo system, and a
marketing push to rev up its image to appeal to new age groups.
"We want to broaden the appeal across age groups and
demographics," said Janet Mountain, vice president and general
manager of Dell's consumer division.
Dell said it is offering a new personal computer/stereo
combination, which includes MusicMatch Jukebox software, a
Diamond Rio 500 Digital Audio MP3 player, which works like a
walkman for music taken off the Web, and speakers with a
subwoofer.
One new ad reads "I want a PC that makes my stereo fear for
its life."
The new computer is meant to offer consumers a system
pre-configured to save and listen to music off of the Web,
without the glitches many users have experienced.
The Round Rock-Texas based computer maker, taking a cue
from Apple Computer Inc.'s <AAPL.O> colorful iBook, will also
offer Inspiron laptops in a choice of Tahoe Blue or Storm Grey.
"We're likely to have more colors," said Mountain.
Dell also said it has partnered with high-speed Internet
access provider ExciteAtHome Corp. <ATHM.O> that will allow
Dell customers to check for availability of high-speed Internet
service over cable lines.
"It's a complicated market, and a customer may or may not
be in a qualification area," said Mountain. "A customer can
call up and order a Dell PC, find out whether they are in an
area for the service and subscribe."
The advertising, which will begin appearing on television
and in print, is the result of an investment Mountain said was
in the tens of millions of dollars.
Dell's consumer business has been growing at 80 percent per
year, Mountain said.
"Our goal is to keep up the momentum," she said.
859-1700))
REUTERS
Rtr 19:34 09-22-99