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To: johngmack who wrote (34975)9/23/1999
From: Zeev Hed  Respond to of 44908
 
John, an excellent description of the process at such shows. Typically, such leads would go to regional sales people to follow up on (I think that in sales the face to face selling is still required for such programs), and that might be a place where a large number of these leads may fall through the cracks. To be fair, Suzanne was counting only on a 2% yield, which under the circumstance, should be doable. I ahve no idea if the number of cards suggested (10th to hundreds of thousand per closed lead?) is rational or not, but my gut feel is that it wiull take six months to close the first deal, and then another three to six months to start and see results.

By the way, while the cost you mentioned is close to reality, it should not really be completely "charged" against cost per lead, a company that wants to be in this business must show the flag all the time, so that when an organization has the need, they'll remember who has the products. I would say a lot of the cost should really be charged to marketing costs rather than leads cost. Few small companies would go to these shows just for the leads generated during the show. It is the long term "image recognition" effect that is important, IMHO.

Zeev



To: johngmack who wrote (34975)9/23/1999 1:40:00 AM
From: cicak  Read Replies (1) | Respond to of 44908
 
John - thanks for the excellent post !! Very informative. :~)

P.S. While I wait for Paul Henry to respond to my last e-mail - I
will assume that the following statement that he previously made was
an oversight. It has to be an oversight IMO. "Scott Richards is
not employed by TSIG or any of its subsidiaries, nor to the best of my
knowledge, is he a licensed myPhotoCard distributor."


If the above statement is indeed accurate - why is Scott Richards
directly linked to the My PhotoCard that Susie and I purchased
according to the distributor ? Why can we call the TSIG Irvine
telephone number and they will put us through to his voice mail ?
Paul Henry's pending clarification will settle the issue once and for
all.

John, did you receive your My PhotoCard yet ? As soon as I get
information on beta testing - I'll forward it to you and Susie.

Regards,

Phil

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TSIG Trading: September 22, 1999 Volume: 915,000

09/22/1999 07:35:05 0.01 100 Bid k
09/22/1999 07:35:05 0.1 100 Ask k
09/22/1999 09:09:10 0.044 100 Bid k
09/22/1999 09:09:10 0.048 100 Ask k
09/22/1999 09:09:10 0.048 5000 Best ask k
09/22/1999 09:22:09 0.05 25000 k
09/22/1999 09:34:41 0.045 5000 Trade k
09/22/1999 09:36:23 0.045 7000 Trade k
09/22/1999 09:41:58 0.045 29000 Trade k
09/22/1999 09:42:57 0.044 100 Bid k
09/22/1999 09:42:57 0.048 100 Ask k
09/22/1999 09:53:50 0.046 5000 Trade k
09/22/1999 10:03:40 0.048 1000 Trade k
09/22/1999 10:04:27 0.048 9000 Trade k
09/22/1999 10:09:02 0.045 5000 Best bid k
09/22/1999 10:09:02 0.048 5000 Best ask k
09/22/1999 10:09:02 0.045 5000 Best bid k
09/22/1999 10:09:02 0.048 5000 Best ask k
09/22/1999 10:27:09 0.048 5000 Trade k
09/22/1999 11:33:28 0.047 100 Bid k
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09/22/1999 11:33:28 0.047 5000 Best bid k
09/22/1999 11:33:56 0.048 40000 Trade k
09/22/1999 12:09:14 0.047 2500 Trade k
09/22/1999 12:14:59 0.048 10000 Trade k
09/22/1999 12:33:24 0.047 10000 Trade k
09/22/1999 12:33:29 0.044 100 Bid k
09/22/1999 12:33:29 0.05 100 Ask k
09/22/1999 12:33:29 0.045 5000 Best bid k
09/22/1999 12:34:07 0.044 100 Bid k
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09/22/1999 12:34:07 0.047 5000 Best ask k
09/22/1999 12:34:58 0.045 45000 Trade k
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09/22/1999 13:43:30 0.045 30000 Trade k
09/22/1999 13:43:42 0.043 100 Bid k
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09/22/1999 14:07:10 0.045 4000 Trade k
09/22/1999 14:11:14 0.047 10000 Trade k
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09/22/1999 14:35:18 0.046 2000 Trade k
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09/22/1999 14:36:30 0.045 5000 Trade k
09/22/1999 14:37:47 0.044 100 Bid k
09/22/1999 14:37:47 0.06 100 Ask k
09/22/1999 14:37:47 0.048 5000 Best ask k
09/22/1999 14:38:25 0.037 100 Bid k
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09/22/1999 14:38:37 0.046 100 Bid k
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09/22/1999 14:38:38 0.045 25000 Trade k
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09/22/1999 14:38:53 0.042 100 Bid k
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09/22/1999 14:39:08 0.045 34500 Trade k
09/22/1999 14:39:13 0.045 5000 Trade k
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09/22/1999 14:39:49 0.045 20000 Trade k
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09/22/1999 14:41:09 0.045 10000 Trade k
09/22/1999 14:46:19 0.047 20000 Trade k
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09/22/1999 14:53:16 0.046 5000 Best ask k
09/22/1999 14:56:23 0.045 25000 Trade k
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09/22/1999 15:00:37 0.046 20000 Trade k
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09/22/1999 15:40:00 0.047 20000 Trade k
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09/22/1999 15:40:54 0.047 5000 Trade k
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09/22/1999 15:47:04 0.046 6000 Trade k
09/22/1999 15:48:37 0.039 100 Bid k
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09/22/1999 15:48:37 0.048 5000 Best ask k
09/22/1999 15:48:57 0.047 15000 Trade k
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09/22/1999 15:51:51 0.047 100 Bid k
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09/22/1999 15:52:44 0.047 10000 Trade k
09/22/1999 15:55:28 0.044 100 Bid k
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09/22/1999 15:55:28 0.049 5000 Best ask k
09/22/1999 15:55:34 0.048 5000 Trade k
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09/22/1999 15:55:48 0.049 5000 Best ask k
09/22/1999 15:55:48 0.047 5000 Best bid k
09/22/1999 15:55:48 0.049 5000 Best ask k
09/22/1999 15:56:21 0.048 5000 Trade k
09/22/1999 15:56:27 0.049 25000 Trade k
09/22/1999 15:56:27 0.047 5000 Best bid k
09/22/1999 15:56:27 0.049 5000 Best ask k
09/22/1999 15:56:27 0.047 5000 Best bid k
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09/22/1999 15:57:34 0.044 100 Bid k
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09/22/1999 15:58:05 0.048 100 Bid k
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09/22/1999 15:58:05 0.048 5000 Best bid k
09/22/1999 15:58:12 0.049 40000 Trade k
09/22/1999 15:58:55 0.049 75000 Trade k
09/22/1999 16:01:08 0.048 5000 Best bid k
09/22/1999 16:01:08 0.049 5000 Best ask k
09/22/1999 16:01:08 0.048 5000 Best bid k
09/22/1999 16:01:08 0.049 5000 Best ask k