Hi. I'm long Nokia and have been lurking here since the beginning of the year. I first considered Nokia as an investment after I became a Sprint Spectrum customer and was impressed by my new Nokia handset.
I thought the thread might be interested in the current conversion from Sprint Spectrum to PCS. Contrary to what this Post article says, the letters I have received from Sprint Spectrum say that this is being done as a settlement in a law suit.
Karen
From the Washington Post:
Sprint Spectrum Shutdown Hits Static
By Peter S. Goodman Washington Post Staff Writer Thursday, September 23, 1999; Page E01
Faces taut with frustration, a dozen people waited in line under the mood lights at the Sprint store in downtown Washington. Trouble filled the room--phones that couldn't be activated, choice models hopelessly out of stock, calls lost in oblivion.
The company was shutting down its once-pioneering cellular phone network, Sprint Spectrum, shifting its more than 100,000 Spectrum customers to a newer service by the end of the year. Here, as in stores throughout the Washington and Baltimore areas, crowds of people--some angry, many confused--waited in the hopes of leaving with a phone that would work on the new system.
"It's a disaster," complained Jeff Nussbaum, 24, a federal worker. Despite hours spent trying to program his new phone to his old number, it refused to ring. The company's customer service line offered no relief. "I was on hold for more than 20 minutes," he said.
As if that weren't enough, the phone Nussbaum was struggling to activate wasn't the model he wanted. He'd been forced to accept a Motorola Startac rather than the sleek Nokia that better matched the features of his old one. The Nokia was sold out. "We do not have it," informed a sign near the entrance. "We do not have an estimated date of replenishment."
"This is Kafkaesque," Nussbaum said, his eyes rolling skyward.
Less than two years ago, when Nussbaum signed up for Spectrum, the service was marketed as a gateway to the future, the nation's first all-digital network. Today it is a relic of Sprint's past, a stranded hamlet on the modern communications map: The system serves only Washington and Baltimore. Sprint is moving its Spectrum customers to its new, national network, Sprint PCS, which claims 4 million users.
"I feel like I bought a Beta VCR," Nussbaum groused.
The "migration," as Sprint calls it, requires Spectrum customers to trade in their old phones for PCS-compatible ones while keeping their old numbers.
As the company portrays it, the transition is happening smoothly enough, considering the undertaking. Shortages of phones have been a problem. Help lines and stores have been jammed. But those are the exceptions, the company says.
"We've got an overwhelming response to this," said Brian J. McIntee, Sprint PCS area vice president. "We're not happy about the fact that customers have to wait on line for an extended period of time. We're not happy that customers have to wait on hold on the customer-care lines. But we also have many, many customers where this migration has gone flawlessly."
In recent weeks, McIntee said, Sprint has extended store hours to handle the crush, while boosting the ranks of customer-service operators by nearly a third.
At the root of the trouble is a basic technological divide. Spectrum runs on a technology known as GSM, which is incompatible with the new system's technology, CDMA. GSM is used by roughly 130 million people in Europe, lending it appeal as a transatlantic standard. While the new Sprint PCS phones don't work in Europe, the old Spectrum ones do.
But ever since Sprint claimed a series of new frequencies in 1995, it has been erecting a national network using CDMA. The company says calls over CDMA sound clearer and the system carries data faster--a key virtue, as communications networks increasingly carry great flows of computer traffic.
Even as Sprint has expanded its new national network into the Baltimore-Washington area, it kept the old system running. For the past 18 months, the area has been served by both.
But this year the company decided that running two systems was cumbersome and muddied its marketing efforts. PCS customers are eligible for flat-rate plans that involve no roaming or long-distance charges, since Sprint's newer network runs in virtually every major market. But Spectrum customers frequently pay roaming and long-distance charges when they carry their phones beyond the local airwaves.
"With Sprint Spectrum, you're sort of on an island," said company spokesman Larry McDonnell. "It made sense for us to upgrade our Spectrum customers."
Sprint designed a system that was supposed to prevent a rush of customers to its stores. The company sent out letters early this summer announcing that the switch was coming. Then it sent brochures offering customers a choice of three phone models. If customers wanted a different phone, Sprint applied a $50 credit toward the purchase.
Sprint mails out the new phones and asks customers to call a hot line to activate them. Then Sprint sends a postage-paid box for customers to return their old phones.
But the system has not prevented a flood of customers to Sprint stores from Rockville to Laurel to downtown Washington.
As Paul Gresham, manager at the store on 18th Street NW in the District, surveyed a packed room, he blamed the troubles on those who had not followed the instructions. "It's a disaster because our customers aren't doing this through the mail like they're supposed to," he said.
Many say they were forced to go to stores when the system failed. While new PCS customers report no special problems, Spectrum customers have encountered myriad adventures.
Ming Ngo, 26, a D.C. police officer, said he never received instructions on how to trade in his phone. He was making his fifth trip to the store to try to get his new phone programmed.
Aziz Ahmed, 23, a student, said he didn't find out about the change until his Spectrum phone stopped working and he took it in for service. When he received his new phone and called Sprint to activate it, he was put on hold for more than half an hour.
But while Ahmed was able to dial out on his new phone, no one could reach him. "I would ask my friends, 'Why didn't you call back?' " he said. "They were like, 'Dude, we did call back. We got your voice mail.' "
Ahmed dialed his cell-phone number himself: voice mail, indeed. Four days in a row, he dialed the customer service number, once staying on the line for three hours, he said. Each time, new codes failed to provide a fix. "It seems like, over the phone, they don't know what they're doing," he said.
Distraught, Ahmed took the phone to the Sprint store, where a salesman finally discovered the trouble: Someone had left his old Spectrum account open. The calls were going into the void.
But the mishaps didn't end there. On this day, Ahmed was in line again, trying to fine out why his efforts to dial out brought a recorded voice that cheerfully informed him his number had been "temporarily disconnected."
Across the Spectrum
Sprint says customers can get better service in the shift from Sprint Spectrum to PCS by:
Calling the customer service line at 1-800-311-4221 before 9 a.m. or after 9 p.m. and avoiding lunch hour on weekdays. Customer service is available 24 hours a day.
Visiting stores on Sunday, when there are fewer customers. Stores in this area are:
Washington 202-496-9400
Gaithersburg 301-987-5220
Laurel 301-483-6333
Rockville 301-984-2000
Towson 410-296-7100
Tysons Corner 703-448-7447
Reston 703-742-7778
Annandale 703-914-4555
Annapolis 410-224-4300
Baltimore 410-244-6550
Columbia 410-740-8250
SOURCE: Sprint
¸ 1999 The Washington Post Company |