Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (12634)	9/23/1999 12:30:00 PM
From: Kaliico	Respond to of 57584

A snipette on YESM , new ipo, i expect this one to be a good QP play Company Description We are a leading provider of comprehensive permission email direct marketing solutions. We deliver direct email marketing messages to targeted individuals who have given their permission to receive promotional messages from direct marketers. Through our network, we can direct promotional campaigns to a targeted audience of over five million self-selected individuals. In the quarter ended March 31, 1999, we delivered over 1.3 million permission email messages for over 90 clients. The growth of the Internet has spurred traditional businesses and e-commerce companies to devote larger portions of their marketing budgets to the Internet. The Internet is particularly well suited as a direct marketing medium because of the ability to target consumers, receive immediate response, direct consumers to a precise point of sale and provide a measurable return on investment. However, to date, Internet direct marketing has been primarily confined to mass-mailing of unsolicited email messages, known as 'spam,' which has met with negative consumer reaction and low response rates. In addition, banner advertising has proven to be less effective as a direct marketing medium than as a branding vehicle, with response rates averaging 0.7% according to Forrester Research. Permission email direct marketing response rates, according to Jupiter Communications, are three to ten times higher than traditional direct mail or banner advertising. In addition, the cost to deliver permission email messages is 75% to 90% lower than direct mail, according to the Gartner Group. We believe that the combination of substantially higher response rates and lower costs will result in an increasing portion of the $160 billion spent in the United States on direct marketing shifting to permission email. The Direct Marketing Association estimates that spending on Internet direct marketing will increase from $600 million in 1998 to $5.3 billion in 2003.

To: Rande Is who wrote (12634)	9/23/1999 12:30:00 PM
From: BANCHEE	Read Replies (1) \| Respond to of 57584

Alert Eye on this,,, SWRX,,,need more vol but they are buying @ 5..... I would like to see larger buys,, This stock is shorted a lot and can turn quickly.... Near low... Not buying yet,,just watching.. Banchee