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To: Big Dog who wrote (547)9/28/1999 4:24:00 PM
From: Big Dog  Read Replies (1) | Respond to of 614
 
Online retail sales seen at $20.2 bln in 1999-survey

NEW YORK, Sept 28 (Reuters) - U.S. online retail sales should reach $20.2 billion this year as seven million Internet shoppers make their first electronic commerce purchases, a Forrester Research Inc. survey said on Tuesday.

A separate survey on holiday shopping said most shoppers would use emerging e-commerce businesses rather than Websites tied to department stores or catalogs, Greenfield Online said.

Greenfield's survey said 70 percent of Internet users planned to do some or all of their holiday shopping online with Amazon.com (NasdaqNM:AMZN - news), CDnow (NasdaqNM:CDNW - news) and eToys Inc. (NasdaqNM:ETYS - news) being the main destinations, while the Websites of the world's largest specialty toy retailer, Toys R Us Inc. (NYSE:TOY - news), was ranked fourth.

The Internet is reshaping how people shop and how businesses offer merchandise to appeal to the estimated 17 million households shopping online by the year's end, Forrester Research said.

An estimated 49 million U.S. households will spend $184 billion online by 2004 and will drive a new type of retailer that is savvy about using customer information, Forrester said.

''Post-Web retailers will need to do more than just sell everything to anyone,'' said Seema Williams, consumer e-commerce analyst at Forrester.

''To succeed, they must anticipate customer demand, expand their product and service offerings into adjacent categories and simultaneously sell through multiple retail channels, including stores, catalogs, call centers, Web sites, interactive TV and mobile devices. None of today's merchants are prepared for post-Web retail.''

The key element to becoming a post-Web retailer would be a consolidated customer view to anticipate the needs of shoppers by knowing their purchasing history and other information, Forrester said.

Also, retailers would form alliances to broaden their reach or define the most profitable customers.

''Consolidation will reshape the post-Web retail landscape as merchants expand into complementary product categories,'' Williams added.

Although online retail sales would continue to soar over the next five years, Forrester expected the number of online shoppers in the United States to level off at around 50 million households.

The amount spent online was expected to increase to $3,738 in 2004 from $1,167 in 1999, Forrester added.

Greenfield said in its survey that compact discs were expected to be the most widely purchased item, followed by books and computer software, respectively. Toys could overtake computer software this year, the Greenfield survey of 4,849 computer users said.

While the main reasons people said they would do holiday shopping online relate to convenience and avoiding crowds, 60 percent believed they could find the lowest price online and 44 percent expected to find hard-to-find items over the Internet, Greenfield said.




To: Big Dog who wrote (547)9/28/1999 9:52:00 PM
From: Big Dog  Respond to of 614
 
iTurf Launches E-Commerce Sites On America Online
Shopping Sites Gain Enhanced Exposure to Millions of AOL Users [REPEAT]

NEW YORK--(BUSINESS WIRE)--Sept. 1, 1999--iTurf Inc. (Nasdaq:TURF - news), a leading provider of Internet community, content and commerce services for Generation Y, today announced it has launched several premier brands in the new America Online Shop@AOL online shopping destination as part of its recently announced two-year strategic marketing alliance.

E-commerce brands dELiAs.cOm and droog.com now occupy anchor tenant positions in the Girl Teens' Apparel and Boy Teens' Apparel sections, respectively, of Shop@AOL. In addition, StorybookHeirlooms.com has gold tenant positioning in the Kids Clothes section. In addition, TSISoccer.com will occupy an anchor tenant position in the Sports and Health area and DotDotDash.com will be a gold tenant in Kids Clothes. ContentsOnline.com will also be introduced as a gold tenant in the Housewares area in September.

'We're delighted by the expansion of our marketing alliance with AOL, which gives the iTurf network of sites increased marketing exposure to millions of potential new Gen Y customers,' stated Stephen Kahn, President and Chief Executive Officer of iTurf. 'The launch of these sites further cements iTurf's position as a leading online network providing community, content and commerce for Generation Y. We are already experiencing increased traffic from AOL, which has contributed to the record monthly traffic increases we've been experiencing.'

'We're pleased to work with iTurf to bring its network of commerce brands to AOL and CompuServe members and visitors to our Web-based brands, and we're delighted to make their great variety of products for Generation Y audiences available in several areas of our Shop@AOL e-commerce destination,' said Myer Berlow, AOL's Senior Vice President of Interactive Marketing.

iTurf Inc. is a leading online destination focused on Generation Y. Through its network of Web sites, iTurf provides community, content and commerce services, by offering interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The Company's network of Web sites includes dELiAs.cOm, gURL.com, TSISoccer.com, contentsonline.com, discountdomain.com, droog.com, dotdotdash.com, and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).

Founded in 1985, America Online, Inc., (NYSE: AOL - news) based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, America Online, Inc. develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.