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Technology Stocks : Net Perceptions, Inc. (NETP) -- Ignore unavailable to you. Want to Upgrade?

To: Souze who wrote (1706)	9/27/1999 9:10:00 AM
From: Susan G	Read Replies (1) \| Respond to of 2908

Net Perceptions Announces New Product for 1:1 Outbound Email Net Perceptions for Marketing Campaigns Enables Marketers to Leverage Award-Winning Personalization Technology September 27, 1999 08:21 PHILADELPHIA, Sept. 27 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP) announced Monday the introduction of its newest product, Net Perceptions for Marketing Campaigns. This application enables marketers to create and deploy individually targeted outbound emails designed to increase profits and build customer loyalty. The new product, unveiled at the National Retail Federation's NRF.com conference in Philadelphia, puts the power of Net Perceptions' award-winning personalization technology directly in the hands of marketers. "The application of Net Perceptions' patented technology to a new and important medium for marketers adds significant value to their customer relationship management initiatives," said Steven Snyder, president and CEO of Minneapolis-based Net Perceptions. "Net Perceptions for Marketing Campaigns has all of the elements necessary to create, deploy, and measure the impact of an email campaign. Because this product generates offers that accurately target an individual's specific wants and needs, marketers can expect higher profits and more loyal customers." Net Perceptions' patented realtime personalization technology predicts what an individual will value and makes specific recommendations accordingly. It does this by observing behavior such as click-throughs and purchases, continually learning with every use. The integration of this technology in Net Perceptions for Marketing Campaigns reflects the first application available directly to email marketers, enabling them to consistently provide precise and relevant offers to their customers. An email tailored to the unique individual interests of a specific customer offers a higher level of customer service versus a generalized marketer's message. "We believe that responsible email marketing is the most cost effective way to retain and upsell customers," said Rick E. Bruner, vice president of Interactive Marketing Research, IMT Strategies. "Tools that help marketers analyze customer buying behavior, such as those for which Net Perceptions is already well known, embody the idea of 'one-to-one marketing,' matching the right shopper with the right product. Email is an ideal application for this kind of recommendation technology." Sets new standard in email marketing "Net Perceptions for Marketing Campaigns adds another dimension to one-to-one marketing by adding the power of merchandising," said Jane Westlind, director of E-Commerce Solutions at Net Perceptions. "Not only can the application target campaigns to the best people, but it can also target the best products to sell -- generating recommendations that are tailored for each and every recipient. Net Perceptions is the first company to deliver this capability." Complete end-to-end solution Net Perceptions for Marketing Campaigns allows marketers to choose their preferred method of email delivery -- in-house or outsourced to a service bureau. Net Perceptions and Digital Impact, an industry leader in email marketing services, have integrated Net Perceptions for Marketing Campaigns to the Digital Impact Merchant Mail service. "Net Perceptions for Marketing Campaigns offers a great way to apply Net Perceptions' industry-leading personalization technology to outbound email marketing campaigns," said Ray Kaupp, vice president of Marketing for Digital Impact. "Digital Impact provides Net Perceptions for Marketing Campaigns' customers with a campaign management and delivery solution that brings to bear Digital Impact's email marketing expertise. This partnership combines the best of what both companies have to offer." Net Perceptions for Marketing Campaigns establishes a new standard in permission-based email marketing. It is the only campaign management solution that leverages the unrivaled power of Net Perceptions personalization technology. Dynamically segmenting customers down to the individual results in email campaigns that increase market share, wallet share, and customer loyalty. About Net Perceptions Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis across multiple touch points. Net Perceptions' solutions increase new and repeat business on the Internet and in call centers by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company with offices in New York, San Francisco, and England and a joint venture office in Japan. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit netperceptions.com or call 800-466-0711. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. SOURCE Net Perceptions /NOTE TO EDITOR: Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners./ /CONTACT: Tony Carideo, Investor Relations of Net Perceptions, Inc., 612-833-9618 or 612-964-6441/ /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 139066/ /Web site: netperceptions.com /