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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: .com who wrote (45361)	9/24/1999 12:35:00 PM
From: DiViT	Respond to of 50808

China to test three formats in massive HDTV trial By Sunray Liu EE Times (09/23/99, 8:27 p.m. EDT) BEIJING — As the People's Republic of China kicks off its 50th anniversary celebration on Oct. 1, broadcasters at state-run television stations are planning a seminal HDTV trial that will showcase three digital formats, including one developed by engineers in China. The National Day pilot, which will televise state ceremonies commemorating the Communist takeover of China in 1949, is billed as one of the largest HDTV demonstrations ever and will mark a milestone as the world's largest potential consumer market feels its way into the digital TV era. The trial could also go a long way toward determining which global transmission standard China chooses, upping the stakes for the rival standards being promoted by U.S. and European manufacturers. Over the longer term, it could spread digital TV signals throughout China's growing cable system and boost such related industries as digital TV set-top box manufacturing. "China Central TV station has established a digital system for HDTV live broadcasting, including program sources, a digital studio and antenna system," said Haitao Zhang, deputy minister of the State Administration of Radio, TV and Film. Speaking at a recent exhibition here sponsored by the administration's Academy of Broadcasting Science, Zhang said that the Chinese digital TV infrastructure will be ready for the HDTV demonstration scheduled to being next week. China is currently evaluating competing digital TV standards from the United States and Europe. A huge amount of business hinges on its choice of a digital TV standard, and both sides have been lobbying the Chinese government hard to adopt their respective schemes. "We are also developing [an] HDTV standard of our own," Zhang said. The Academy "has generated the encoder, decoder, modulator and multiplexer for [the Chinese] HDTV system." Continued: eetimes.com ----- And who do you think helped the Academy generate the encoder, decoder, modulator and multiplexer for [the Chinese] HDTV system? Yep, you got it. Cube did: "Occupying a room tucked away in a corner of C-Cube's main building, Du's team of young engineers is hard at work developing the academy's own HDTV encoder system." See this article: eet.com